No. 51 — Culture
Hotbed It’s March 2, 2023, and you’re reading the newsletter from Médianes.
Today, we'll let ourselves be guided
Hello, everyone,
Over the past few days, I wasMédianes in Arles for the G20 Micro-Publishing Summit, in Bordeaux with the IJBA students, and in Paris setting up our new office. We’re thrilled to see you here!
In the news: We’re hiring for two permanent positions at our studio—one in web development and one in sales. And we’d like to invite you to the Festival Imprimé, the festival for socially conscious journalism that we co-produce.
Back to this issue, where our reporter Marine Slavitch shares tips on how to make great cultural recommendations and features insights from François de Monès, co-founder of La Disparition, a letter-based media outlet and a newsletter dedicated entirely to recommendations.
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
Have you thought about recommendations? Whether they’re featured in a nice Instagram post or form the core of your media’s value proposition, they can help you build loyalty among audiences who share your values and attract new ones through social media.
To do someone a favor
Movie and theater guides, reviews, artist interviews… The Instagram account L’Éloge specializes in cultural recommendations. With a romantic flair and a preference for arthouse cinema over blockbusters, the account shares recommendations for everything from timeless classics to the latest releases. This clear editorial focus truly serves its followers, who know exactly what to expect from the account.
Asserting One's Identity
What’s great about recommendations is that their lighthearted and personalized nature allows for a lot of creativity in presentation, while also fostering a special connection between readers and the people who put the publication together every day. The team at Nylon France has really gotten this. We recommend checking out their editorial team’s “Anti-Valentine’s Day Must-Haves,” with an aesthetic that’s somewhere between a fanzine and a diary.
Guiding Decisions
For the past three years, the paid mobile app from the cultural magazine Télérama has focused exclusively on recommendations to help its audience make quick choices based on their viewing habits. The content? A daily selection, the best of TV programming, and essential lists organized by theme or platform—all of which have become a daily ritual for readers.
From the studio's perspective
We're hiring!
Interested in joining us? As part of our growth, the team at is openingMédianes two permanent positions. We are hiring for:
- A Web Project Manager: Reporting directly to the studio’s management, you will work on a daily basis on all web-related projects for andMédianes its clients.
- A Business Development and Marketing Specialist: You will work on a daily basis on all matters related to the development of our business strategy.
Are you passionate about media, journalism, and entrepreneurship? Join us or spread the word!
On Our Radar
Our market monitoring to support your projects
LGBTI JOURNALISTS' ASSOCIATION
TREATMENT OF TRANSGENDER ISSUES: WE’RE NOT THERE YET
The Association of Lesbian, Gay, Bi, Trans, and Intersex Journalists (AJL) has just released a study on the representation of trans identities in the media. The bottom line? Despite improvements in a growing number of media outlets, half of the articles surveyed do not treat transgender people with respect. Check out their toolkit for newsrooms to help address this issue.
TAHZIO / EGO
WEB CULTURE MOMENT
In this episode of the Ego podcast, Tahzio, co-founder of the internet culture media outlet Spotters, discusses the challenges facing various social media platforms. “On Twitter, trends are driven by current events; on TikTok, by everyday life; and on YouTube, by obsessions or formats that give rise to all kinds of communities.” A fascinating interview.
On medianes.org
It's homemade
MARINE SLAVITCH / MEDIANES.ORG
EVERY LETTER HAS ITS OWN COMMUNITY
François de Monès and Annabelle Perrin are the co-founders of La Disparition, a letter-based media outlet Médianesthat chronicles everything that no longer exists or will soon cease to exist. Originally conceived as a way to generate interest in this ambitious print project, their newsletter has, despite themselves, become an integral part of their media outlet.
In Brief
That way, you'll know
→ Arrêt sur Images, Tapage, Booska-P: These media outlets are hiring. Check out their job openings.
→ The lineup for the Festival Imprimé, which we are co-organizingMédianes with Revue Far Ouest, is out! Check out the lineup for this second edition.
→ Want to learn more about contemporary issues in typography, “this art in the service of meaning”? Click here.
→ The eco-friendly media outlet Vert, joined by Médianes, is celebrating its 3rd anniversary at La Recyclerie (Paris). Will we see you there?
→ Featured Story: From Edinburgh, freelance journalist Assa Samaké-Roman talks to Lou Surrans about the journey of *La Revue Écossaise*.
See you on March 16!
We’d like to take this opportunity to welcome the IJBA students, the Spiil teams, the Îlots magazine, and everyone who has recently subscribed to this newsletter.
Thank you for your messages and ideas, which helped shape this issue of the newsletter. Please feel free to share your feedback with us and let us know what topics you’d like to see covered in future issues!
See you on March 16 for the next edition. Until then, take care of yourselves and your social media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH AND MARINE DOUX, WITH BAPTISTE THEVELEIN, JULIETTE CAHEN, MATHILDE CARLIER, PAULINE BUTEL, AND CHRISTELLE PERRIN.
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