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Today, we invite you to discover three original ways to develop connections with your community, drawing from the practices of engaged media outlets that will be with us on Saturday, April 1st during the conferences at the Festival Imprimé in Bordeaux.
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What if we told you that social media advertising campaigns could work for any budget and be fully customizable to your needs? Whether you want to retain your existing audience or reach new customers, here's our advice for a profitable campaign.
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Whether featured in an Instagram post or forming the value proposition of your media, recommendations can help you build loyalty with audiences who share your sensibility and acquire new ones through social networks.
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François de Monès and Annabelle Perrin are the co-founders of the epistolary media outlet La Disparition. Designed as a draw for their ambitious print project, their newsletter has become, despite themselves, a part of their media.
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Today we're launching a column dedicated to graphic design, led by Christelle Perrin, associate art director at Médianes. Today's topic: typography clash and a manifesto against the misuse of bold.
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Tell me what your audience looks like, and I'll tell you who you are. To understand your audience's habits and needs, there's nothing like a good old-fashioned online survey. The responses will allow you to develop your media hand in hand with your audience.
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Léa Lejeune is the co-founder of Plan Cash, a feminist media outlet that helps women invest according to their means. Initially driven by an information newsletter, the project now includes a training component managed with her partner Morgane Dion.
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A dozen years ago, Google CEO Eric Schmidt anticipated the artificial intelligence pivot playing out this week. And the questions it raises – around link economy, fair use, and aggregation – are more urgent than ever.