Marketing & audience
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Many platforms promise to make designing and sending newsletters easier. But they don't all involve the same editorial, economic and technical choices. How do you choose well? Here are some criteria to guide your decision.
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Available in bookstores or free to print from the website, Splann! booklets offer another way to read and discover the media's investigations. A print format designed for reading comfort, distribution outside the web, and reaching a wider audience.
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Media outlets are rethinking their workspaces to assert their identity and reinvent their relationship with the public.
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As the social ecosystem fragments, Reddit emerges as a new gold rush for media distribution. Yet behind this enthusiasm, the risks of platform dependency and fragile moderation persist. Should media invest there, and under what conditions without compromising editorial independence?
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AI is crashing the email party: tomorrow, your newsletters will be read, sorted and summarized… without you. Should newsrooms cling to the format, or invent other entry points beyond algorithms?
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As municipal elections approach, StreetPress maps the risk of a shift toward the far right. A map designed to investigate, educate, and mobilize.
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From The Guardian to La Croix, via StreetPress, Vert and The Kyiv Independent, more and more media outlets are relying on donations to strengthen their independence and engage their audiences. What if it were worth it?
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Artificial intelligence is flooding newsletters, filtering notifications, and summarizing WhatsApp messages. For media outlets seeking independence, it's back to square one: how do they maintain a direct connection with their audience when even alternative channels are coming under algorithmic control?
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What if clicks are no longer enough? In the United States, small nonprofit media outlets are developing their own impact indicators to measure their real usefulness — even if it means challenging funders' expectations.
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Why it's high time journalism students took an interest in what surrounds journalism too.
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Tired of uniform news feeds, readers are searching for meaning and choice. In response — and like an old dream of left-wing unity — independent media outlets are joining forces to create shared portals.
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The newsletter platform does not correct the imbalances in the media system: it reproduces them. A story of a great misunderstanding.