Marketing & audience
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As usage patterns diversify, Mediapart, L'Informé and Disclose are finding new ways to engage their audiences: videos, carousels, events… so many channels to extend the impact of an investigation.
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Intimacy building community. By transforming his living room into a professional meeting space, food journalist Ezéchiel Zérah cultivates an active audience that remains connected to each other and to him.
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Far from being mere window dressing, humor can strengthen audience engagement and make information more accessible.
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As confidence in social networks and the companies that run them has faltered, the idea of a more open and decentralized Internet has gained traction. The "fediverse" embodies this hope. But how does it work and can it truly live up to the expectations it generates?
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Faced with the volatility of social media platforms and the algorithms that govern them, newsrooms are forced to rethink their strategy towards them. The latest example: new platforms competing with X. Feedback from L'Informé, des Jours and Ouest-France.
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Relations between content creators and traditional media have all the hallmarks of a cold war. But Inoxtag's climb of Everest broke the ice, drawing attention from a press often reluctant to acknowledge Internet culture. An analysis of media coverage.
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Some media outlets are getting back to printing. And plenty of things at that: magazines, fanzines, newsletters, posters. Fed up with screens? Not only. At a time when web-based revenues are increasingly uncertain, paper offers media brands crucial support.
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Expanding your community as an independent media outlet is a challenge. Without spending significant logistical and financial resources, partnerships and recommendations between media outlets make it possible to reach new communities, often more engaged. Lessons learned from Voxe and Vert media.
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A survey of the actions, practices and formats implemented by independent media to support the ongoing movement.
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Biographies allow readers to learn more about the journalists behind the stories. Mediapart and the New York Times explain how this tool is a way to strengthen trust and engagement.
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Each month, a member of our team shares their analysis of a media outlet they particularly appreciate. Under the spotlight for this edition, the independent local Nantes magazine Les Autres Possibles.
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The Imprimé Festival returns for its third edition on May 4, 2024 at Rocher de Palmer in Cenon, near Bordeaux. Once again this year, the festival is committed to journalism in service of a more solidary, inclusive and sustainable society!