Marketing & audience
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You too, do you like reading online reviews before deciding to buy a product? Your audience likely has the same instinct with your comment section before reading an article or watching a video. That's why it's worth making it a lively, accessible, and welcoming space.
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Unable to rely solely on subscriptions to fund an expensive photo essay on the A69 highway, Mediacités is asking its readers to contribute to making it happen through donations. A new initiative for the outlet, which yielded valuable lessons despite modest results.
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While it might seem convenient to sweep your mistakes under the rug, storm warnings might change your mind. By acknowledging your errors transparently, you strengthen your readers' trust and demonstrate your commitment to ethical practices.
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Each year, the Reuters Institute publishes a report on trends and habits observed among online news consumers. Médianes spoke with Alice Antheaume, Executive Director of Sciences Po's School of Journalism and co-author of the report.
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Operating in limited geographic areas, some media outlets practice so-called "hyperlocal" journalism, staying as close to the ground as possible. Some are now choosing to pool their efforts for practical, economic, or journalistic reasons.
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An SMS just arrived—now that's a great idea! To mix things up from push notifications, build loyalty with your audience by offering exclusive information, or grow your community by making it easy for your readers to reply, text messages are real engagement drivers.
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During their daily editorial meeting,
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While Netflix recently introduced new account-sharing policies, what about your media? Rather than viewing these practices as a scourge, some prefer to take an educational approach, or even use them to reach new audiences.
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Everything you need to know about Web2day, the Nantes innovation festival for which we helped create a special media day.
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Reader clubs, friend societies… There are several ways to bring together your readers and get them to participate in building your media.
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The use of AI-generated search results should reduce the traffic that Google sends to publishers' websites, as more and more people will get what they need directly from Google's search page.
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By applying the same playful and interactive principles from games to your content, you give your audience the desire to get involved and return regularly to progress and evolve. It's also an excellent way to make complex subjects more digestible and engaging.