Editorial Strategy
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For nearly three years now, the Médianes team has been experimenting with and using various tools for their daily work. We want to share these with you, perhaps to give you some ideas or spark a discussion!
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Unable to rely solely on subscriptions to fund an expensive photo essay on the A69 highway, Mediacités is asking its readers to contribute to making it happen through donations. A new initiative for the outlet, which yielded valuable lessons despite modest results.
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With around forty media professionals, Médianes is taking part in the launch of Itinéraire Bis. Convinced that the current coverage of travel and tourism is incompatible with climate change, the collective aims to encourage the press to change its practices.
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While it might seem convenient to sweep your mistakes under the rug, storm warnings might change your mind. By acknowledging your errors transparently, you strengthen your readers' trust and demonstrate your commitment to ethical practices.
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A short guide to help you identify the information to provide to a graphic designer tasked with creating your visual identity.
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Operating in limited geographic areas, some media outlets practice so-called "hyperlocal" journalism, staying as close to the ground as possible. Some are now choosing to pool their efforts for practical, economic, or journalistic reasons.
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An SMS just arrived—now that's a great idea! To mix things up from push notifications, build loyalty with your audience by offering exclusive information, or grow your community by making it easy for your readers to reply, text messages are real engagement drivers.
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During their daily editorial meeting,
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While Netflix recently introduced new account-sharing policies, what about your media? Rather than viewing these practices as a scourge, some prefer to take an educational approach, or even use them to reach new audiences.
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Reader clubs, friend societies… There are several ways to bring together your readers and get them to participate in building your media.
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A comprehensive range of tools and advice to help you grow your newsletter and reach your audience.
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For the past few years, so-called "solutions journalism" has been making its way into newsrooms with the promise of offering new perspectives in the media and shaping a more virtuous form of journalism.