Final stretch

SEPTEMBER 2025 ISSUE

Final stretch

Hello, everyone,

Good news: if you're reading this, it means you've made it through the start-of-school rush! We hope you get a chance to rest a bit as you move forward.

For our part, it was a pleasure to see some of you last night in Paris at our event, to talk about your media outlets, and to give you a glimpse of our plan for a European Executives’ Club.

In this issue of Coulisses, we look back at our latest projects (Le Cri, Louie Media, Vinofutur) and remind you that the deadline for applying to the Program is fast approachingMédianes.

P.S.: I’ll be speaking in Nantes this Thursday and Friday—it’ll be a chance to run into each other if you’re also at the Local News Festival!

Enjoy the read,

MARINE DOUX, EDITOR-IN-CHIEF OF MÉDIANES

Behind the Scenes

PROJECT OF THE MONTH

A New Newsletter for Louie Media

Louie Media, a renowned studio producing narrative and journalistic podcasts (such as *Émotions*, *Entre*, and *Passages*), wanted to revamp its newsletter for the start of the 2025 school year. The goal? To offer a more editorial-style format aligned with its marketing goals, while remaining true to its promise: “to help people experience the world.”

Médianes supported the team throughout this redesign: strategic and marketing framework, editorial recommendations, prioritization of sections and reusable modules, a new responsive layout, and turnkey integration.

Take a look behind the scenes of this collaboration and learn about our expertise in newsletters on our studio's website.

From the media's perspective

OUR LATEST PUBLICATIONS

Inspire generosity

BY MARINE DOUX — MÉDIANES

From The Guardian to La Croix, and including StreetPress, Vert, and The Kyiv Independent, more and more media outlets are relying on donations to strengthen their independence and engage their audiences. In the latest issue of the Stratégie newsletter, we explain how this approach fits into their business models.

How to organize your monitoring?

BY OWEN HUCHON — MÉDIANES

At [company name]Médianes, trend monitoring is at the heart of what we do: identifying trends, anticipating challenges, and discovering new practices. It fuels our collaborative projects, but if poorly organized, it can quickly become disorganized and overly reliant on algorithms. Here are a few tips and tools to help you regain control.

Our Support

STUDIO NEWS

Program:Médianes Apply by Sept. 30!

Do you run an emerging media outlet and want to take it to the next level? The call for proposals for the ProgramMédianes—our support program for media executives—closes on September 30.

What's in it for you? Nine months of group and individual coaching to help you grow and develop your project—at an affordable price—covering topics such as marketing, administration, management, monetization, and design.

Since 2024, we have had the opportunity to support more than 30 independent, emerging, and socially conscious media outlets through this program, including Gaze, l’Informé, Disclose, Les 3 Ours, Climax, Arrêt sur images, FLAASH, Prison Insider, What’s up EU, Les Surligneurs, Vert, and more…

Interested? Try to join the next and final cohort before September 30.

Other News

• Would you rather start a media outlet or professionalize one you’ve already launched? Our “Creating a Media Outlet” training course is back in December! The best part? Your training provider may cover the cost.

• Design, management, marketing, tech… Want to explore a selection of our areas of expertise? Visit our studio's website.

Advertisements

THAT WAY, YOU'LL KNOW

→ Over €108,000 raised for Le Cri

La campagne de financement participatif que nous avons imaginée et pilotée pour le lancement du magazine Le Cri dépasse déjà toutes les attentes : 50 000 € en 2 jours, 108 000 € en 3 semaines, une communauté mobilisée et de nombreux relais presse.

→ A new campaign for Vinofutur

We are thrilled to announce the launch of presales for the new issue of Vinofutur, a magazine dedicated to the future of wine, which our studio is supporting. Discover our expertise in campaign management on our website.

→ A fellowship at Columbia's Tow Center

Marine Doux, editorial director of Médianes, is also taking on the role of Research Fellow at Columbia University’s Tow Center for Digital Journalism alongside her current responsibilities. Her research topic? Non-editorial collaboration as a means of ensuring media independence.

→ A new hire at Médianes

We are pleased to welcome Noé Mellier to our team. He is a work-study UX/UI designer and a student at Gobelins in Paris. He will be working on all of our graphic design projects.

→ The Sphera Media Lab Returns to Brussels

Join us on November 6 at LaVallée for our Sphera network’s major annual event: a day of discussions and networking focused on independent journalism in Europe.

Got a project?

WE'RE HERE!

Marketing, strategy, graphic design, transformation: Do you have a project? An idea? Write to us. In the meantime, see you on October 23, 2025, for the next edition!

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