No. 42 — Answer Straight
Up It’s October 20, 2022, and you’re reading the newsletter from Médianes.
Today, we'll give you the answer.
Hello, everyone,
As you may know, one of our obsessions here at [name] isMédianes usefulness. We want to be useful to you in your day-to-day work as media project leaders, but also to help you be even more useful to your readers.
This week, Marine Slavitch set out to explore media outlets that see themselves as providing answers to your most practical questions—all in an effort to truly serve their audiences.
To mark the occasion, we’re launching our first translation of an article from the Nieman Lab to make it more accessible to you. Do you find this helpful? Let us know!
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
What if, instead of people automatically turning to Google, your media outlet became the go-to search engine for certain topics? To better think through how to extend the reach of your content, it’s time to truly serve your readers. After all, no one knows the answer better than you.
Providing Support in Times of Instability
Against the backdrop of the war in Ukraine, the independent Russian media outlet Helpdesk, based in Latvia, aims to share the true stories of those living in conflict zones. And to better support these people in their daily lives, Helpdesk has developed a secure Q&A service. Currently, the most frequently asked questions concern ways to avoid conscription into the Russian army.
Guiding Daily Life
When ads flood the web, we prefer to check out media buying guides to make the right choice. These can take the form of consumer-focused verticals, such as the New York Times’ goldmine, Wirecutter. Other media outlets, such as 60 Millions de consommateurs, incorporate these guides into their value proposition. Here, practical, real-world comparative reviews are mostly freely available, while investigative reports are reserved for subscribers.
Become a leader in the field
Hear ye, hear ye, or oyé, oyé? Quiz or quizz? Not sure of the correct spelling? Ask your search engine, and it will redirect you to the La langue française website. Here, the article titles follow the same structure as your Internet searches. Not only is SEO optimized, but scrolling through articles to learn more and more is addictive.
Even more Médianes
With the studio’s newsletter, stay up to date on our activitiesMédianes, projects, and areas of expertise, and read Maxime Leroy’s monthly column on audience-related issues. It’s sent out on the last Friday of the month at 11:00 a.m. You can read the first issue right now.
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From the studio's perspective
Spotlight on a project we completed
When you launch a new podcast, how do you engage your audience?
Since this summer, we have had the pleasure of working with Florence Etcheverry, founder of the podcast *Entretien avec un dentiste* (Interview with a Dentist), on the launch of a new audio series dedicated to burnout in the dental profession.
A new website, the development of a newsletter covering editorial, marketing, creative, and technical aspects, and support with communications—we are thrilled to present this new collaboration to you.
Marketing, strategy, creative design: Do you have a project? Contact us!
CHRISTELLE PERRIN | MÉDIANES, THE STUDIO
On Our Radar
Our market monitoring to support your projects
TAYLOR LORENZ / THE WASHINGTON POST
STARS IN THE SHADOWS
Do you have 20,000 followers on Twitter because of your puns? Congratulations—you’ve joined the ranks of the Internet’s micro-celebrities! Not quite an influencer, nor quite a web star, you’re nonetheless among those who account for a growing share of the attention economy.
ÉLODIE MANDEL / THE AUDIENCERS
WRITE TO BE READ
Diversifying your content is good. Tailoring it to different audiences based on their habits and needs is even better. Here, Élodie Mandel takes a look at the editorial strategies behind the news, series, and personal stories sections of the Au Féminin website. Spoiler: they don’t have the same goals at all.
On medianes.org
It's homemade
SARAH SCIRE / NIEMAN LAB ON MEDIANES.ORG
THE RUSSIAN MEDIA OUTLET HELPDESK PRACTICES SOLUTION-ORIENTED JOURNALISM IN TIMES OF WAR
Many of you have told us that you don’t have time to read our English-language news roundup. For this reason, we’re starting to translate English-language articles published under a Creative Commons license. Here’s an article from the Nieman Lab about the Russian solutions-focused media outlet Helpdesk, which we mentioned earlier. Consider it a gift.
In Brief
Magazine Special!
→ Costumes, soccer uniforms, traditional folk attire… Costumes take center stage in this third issue of Éditions de l’Obsession.
→ The 156 pages of the first issue of *La Revue Écossaise* have been printed. And we were pleased to be part of the process.
→ Bobine magazine is releasing its second issue, focusing on the traditional craftsmanship of France’s regional areas.
→ The (wonderful) Lorraine-based magazine *Court Circuit*, which specializes in in-depth reporting, is facing delays due to the paper shortage: hurry and show your support!
→ Shōnen Jump fans? Say hello to Konkuru, the first French manga pre-publication magazine.
→ Usbek & Rica, Fisheye, Politico… These media outlets are hiring. Check out their job openings!
See you on November 3!
Welcome to our new members. We hope this newsletter has provided you with some initial answers.
Are there any issues or concerns that are bothering you on a daily basis? Feel free to reply directly to this email to let us know. We’ll do our best to help!
Take care of yourself and your media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH AND MARINE DOUX, WITH PAULINE BUTEL, JULIETTE CAHEN, CHRISTELLE PERRIN, AND BAPTISTE THEVELEIN.
MEDIANES.ORG — STUDIO.MEDIANES.ORG
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