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Tired of uniform news feeds, readers are searching for meaning and choice. In response — and like an old dream of left-wing unity — independent media outlets are joining forces to create shared portals.
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Some media outlets are getting back to printing. And plenty of things at that: magazines, fanzines, newsletters, posters. Fed up with screens? Not only. At a time when web-based revenues are increasingly uncertain, paper offers media brands crucial support.
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Expanding your community as an independent media outlet is a challenge. Without spending significant logistical and financial resources, partnerships and recommendations between media outlets make it possible to reach new communities, often more engaged. Lessons learned from Voxe and Vert media.
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For three years, several major French media outlets have been offering discounted subscriptions to those who subscribe through their Google account. These bilateral partnerships distort subscription pricing and create a new form of competition.
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Do you want to take your project to the next level and grow your audience? A crowdfunding campaign, if well-executed, can be an effective tool to achieve that.
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While Netflix recently introduced new account-sharing policies, what about your media? Rather than viewing these practices as a scourge, some prefer to take an educational approach, or even use them to reach new audiences.
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Everything you need to know about Web2day, the Nantes innovation festival for which we helped create a special media day.
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