Climax
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Some media outlets are getting back to printing. And plenty of things at that: magazines, fanzines, newsletters, posters. Fed up with screens? Not only. At a time when web-based revenues are increasingly uncertain, paper offers media brands crucial support.
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To showcase their work and build reader loyalty, some media outlets are betting on event-based strategies that highlight what journalists do best: covering the news.
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Everything you need to know about Web2day, the Nantes innovation festival for which we helped create a special media day.