Marketing
-
At the Perugia International Journalism Festival, the Wikimedia Foundation shared how it's working to retain its readers in a web transformed by AI. A valuable insight for media outlets that depend on their direct connection with the public.
-
Many platforms promise to make designing and sending newsletters easier. But they don't all involve the same editorial, economic and technical choices. How do you choose well? Here are some criteria to guide your decision.
-
Available in bookstores or free to print from the website, Splann! booklets offer another way to read and discover the media's investigations. A print format designed for reading comfort, distribution outside the web, and reaching a wider audience.
-
As municipal elections approach, StreetPress maps the risk of a shift toward the far right. A map designed to investigate, educate, and mobilize.
-
As usage patterns diversify, Mediapart, L'Informé and Disclose are finding new ways to engage their audiences: videos, carousels, events… so many channels to extend the impact of an investigation.
-
Far from being mere window dressing, humor can strengthen audience engagement and make information more accessible.
-
Want to set up a paywall to let your readers access your content? Here's what you need to know about this strategy.
-
Unconvinced by X and Meta's policies regarding information distribution, media outlets — and their readers — are gradually turning to LinkedIn, which has developed a number of features aimed at the press
-
For three years, several major French media outlets have been offering discounted subscriptions to those who subscribe through their Google account. These bilateral partnerships distort subscription pricing and create a new form of competition.