Marketing & audience
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Strengthen your connection with your most passionate supporters by inviting them to wear the colors of their favorite media outlet through branded merchandise.
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To explain how they work internally, Arrêt sur images, Mosaïque and franceinfo tested different formats. Here's what they learned.
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Violence, misinformation… the very nature of modern warfare calls on media to take a differentiated approach, whether to better serve their audiences or to ensure the wellbeing of their teams. Format, approach, tone, working conditions, tools: an overview of best practices.
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While a product manager's area of expertise may vary depending on the medium, there is one essential skill that each should possess: the ability to decide and forgive quickly. A practical case study and tips for adopting the goldfish technique.
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On TikTok, Kelsey Russell has been sharing her new passion for several weeks: reading the printed edition of the New York Times. Through her videos, she aims to reconcile the younger generation with print media. An initiative that hasn't gone unnoticed, particularly among the media.
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Log of a surprisingly festive and inclusive event.
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Olivier Marino is deputy editor-in-chief and head of editorial strategy for the Nice-Matin regional press group. He explains the strategy behind the launch of these various hyperlocal newsletters.
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Creating and distributing an effective newsletter is an art that requires careful attention to detail, from deliverability to accessibility.
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Our 10 recommendations for independent media highlight key principles such as inclusivity, accessibility, and transparency.
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Do you want to take your project to the next level and grow your audience? A crowdfunding campaign, if well-executed, can be an effective tool to achieve that.
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When information takes place at the Albany Public Library.