OCTOBER 2025 ISSUE
Heading to Brussels
Hello, everyone,
In a few days: off to Brussels! On November 6, we’re co-organizing the Sphera Media Lab with Arty Farty (European Lab)—a day dedicated to independent European media outlets to exchange ideas, debate, and take action. It’s a great opportunity to meet members of our Sphera network, but above all, leaders and creators from all over Europe.
On the studio front, we’re looking back at our project with Le Monde—carried out in collaboration with their sales teams—to clarify and structure their B2B offering, and we’re revealing the new projects we’re working on.
Finally, in this issue of Coulisses, check out our latest article published in the Columbia Journalism Review, as well as an analysis of the rise of AI in email inboxes.
Enjoy the read,
MARINE DOUX, EDITOR-IN-CHIEF OF MÉDIANES
Behind the Scenes
PROJECT OF THE MONTH
From Independence to Sustainability: See You at the Sphera Media Lab!
For the past year, he has been Médianescoordinating Sphera, a network of independent media outlets (444, El Salto, Popaganda, StreetPress, Krytyka Polityczna, VD News, etc.) that strengthens editorial collaboration in Europe.
On Thursday, November 6, in Brussels, the Sphera Media Lab will bring together journalists, executives, and creatives from across the continent for a day of workshops, meetings, screenings, and discussions: How can we regain autonomy from the platforms and uphold editorial freedom?
Organized in partnership with Arty Farty (European Lab), this event is free with registration. Will we see you there?
From the media's perspective
OUR LATEST PUBLICATIONS
Meta's ban on political ads is shaking up independent media
BY MARINE DOUX — MÉDIANES & COLUMBIA JOURNALISM REVIEW
In early October, Meta suspended all ads related to “political, electoral, or social issues,” affecting subscription and donation campaigns for many media outlets in Europe. This decision has shaken newsrooms and underscored the urgent need to reduce dependence on platforms.
Facing AI, newsletters under threat but not doomed
BY OWEN HUCHON — MÉDIANES
What if your email inboxes became automated and summarized your messages? A dream come true for some, a nightmare for the press, which had found in newsletters a way to escape algorithms. So, should we abandon this format?
Our Support
STUDIO NEWS
Le Monde: A Look Back at Our Mission
How can you clarify and structure a B2B offering in a leading publication?
Working alongside Le Monde’s sales team, we supported the redesign of their B2B offering by helping to clarify the offering, develop messaging and sales pitches with the teams, and structure an optimized sales process.
The goal? To strengthen the value proposition of *Le Monde*’s offering for professionals, equip the sales teams, and facilitate understanding and promotion of the offering—all to make the team more effective and self-reliant in its implementation.
Get a behind-the-scenes look at our project with Le Monde on our studio's website.
Other News
- Would you rather start a media outlet or professionalize one you’ve already launched? It’s the final stretch to register for our “Starting a Media Outlet” training course in December! The best part? Your training provider may cover the cost.
- How can you support a media outlet in revamping its artistic direction? Take a behind-the-scenes look at our work with the Vertige team.
Advertisements
THAT WAY, YOU'LL KNOW
→ Program:Médianes Meet the 4th graduating class
Environment, investigative journalism, sports… Discover the 10 media outlets selected for the 4th cohort of the ProgramMédianes, our support initiative dedicated to independent, emerging, and socially conscious media outlets.
→ New clients for the studio
The City of Paris, Le Printemps écologique, La Lettre Zola, and Les Autres Possibles have placed their trust in us to support them on management, marketing, and development issues. Interested? Learn more about our areas of expertise.
→ How can you maintain your independence from platforms?
This summer, Marine Doux, editorial director of Médianes, appeared on the show *Arrêt sur images* to discuss content formats designed for social media and editorial strategies for reaching new audiences.
→ A club with a European reach?
For the past year, we have been coordinatingMédianes the Sphera network of independent media outlets in Europe. We are now considering expanding our scope to better facilitate mutual support among media outlets. Please share your thoughts with us!
→ Would you like to feature an ad?
For the past few months, we’ve been giving our readers the opportunity to highlight a job opening, the launch of a project, or an event in our Strategy newsletter. Find out how.
Got a project?
WE'RE HERE!
Marketing, strategy, graphic design, transformation: Do you have a project? An idea? Write to us. In the meantime, we’ll see you on November 20, 2025, for the next event!
THE MEDIA WEBSITE — THE STUDIO WEBSITE
Médianes is on LinkedIn — Instagram — Bluesky
Médianes
We are a nonprofit media organization and a strategy, marketing, and design studio dedicated to independent journalism.
