No. 57 — Cours camarade
It is May 25, 2023, and you are reading the newsletter from Médianes.
Today, we're becoming friends
Hello, everyone,
Do you have plans for Friday, June 2? We’ll see you at Web2day in Nantes, an innovation festival for which we helped create a special media program. Join Marine Doux for panel discussions alongside Vert, Le Monde, StreetPress, têtu, Alternatives Économiques, and La Déferlante, among others.
Back to this issue. Have you thought about creating a Friends Association for your media outlet? Today, we’re sharing three examples to help you explore this possibility and turn your readers into ambassadors.
In this roundup, we’re sharing an investigation by journalist Leslie Larcher on the rise of influencers in the podcasting world, a post by Jean Massiet that gives you an idea of the budget for a talk show on Twitch, Mediavivant’s fundraising campaign, and, of course, job listings.
Enjoy the read,
— Marine Slavitch, Marine Doux, and Owen Huchon
Why not?
Ideas for Your Media
Readers' clubs, supporters' groups, associations… There are many ways to bring readers together and involve them in shaping your media outlet. From simple meetings to equity investments, these initiatives help strengthen your community and can even help fund your independence.
To fund its media outlet
By joining the capital of the Friends of Mediacités Society, the investment gives the right to a tax reduction equal to 50% of the amount invested. A clever economic lever for the investigative newspaper present in eight French cities. Especially since shareholders take part in building the media and can help organize events or approach institutions. True ambassadors.
To promote its values
The Friends of Far Ouest Association, an independent publication in New Aquitaine, allows journalists in the newsroom to run media education workshops and share their values through organizing screenings and conferences for committed journalism. In fact, it's with this association that Médianes has co-organized the Imprimé Festival for two years now. A way to fund a media while spreading its expertise.
To strengthen its independence
Le Monde also has its own Readers’ Society, chaired by economist Julia Cagé, which is dedicated to the issue of media independence. The organization participates in the newspaper’s governance and aims to ensure the paper’s “independence” “from all economic and political power.” The SDL is now working to attract a younger generation of shareholders by reaching out directly to journalism schools. This is a concrete way to engage new audiences.
From the studio's perspective
Spotlight on a Project
News from the East! For the past few months, we’ve had the pleasure of helping launch a media outlet that puts the East on the map: Kometa.
Support with the launch, work on positioning and the value proposition, marketing and communications strategy, implementation of tools, creation of a landing page… we are proud to be working alongside this talented team.
Featuring prominent authors, in-depth features, photography, and maps: Kometa explores the world’s upheavals through an Eastern lens, both in its print magazine and online. To get a sneak peek at its latest developments, sign up for the newsletter.
On Our Radar
Our market monitoring to support your projects
JEAN MASSIET / BACKSEAT
ON AIR
How much does it cost to produce a talk show on Twitch? In this Twitter thread, Jean Massiet—the first political streamer to host the weekly show *Backseat*—breaks down the finances of his channel. Budget: €388,000 for a season of 23 episodes, with a revenue model that includes crowdfunding, ticket sales, sponsorships, funding from the CNC, and an online store.
LESLIE LARCHER / PODMUST
LITTLE EARS
Until now, podcasts haven’t been very popular among 15- to 25-year-olds. The arrival of influencers like Anna RVR, Mayadorable, and Léna Situations in the industry is a game-changer, helping to showcase the appeal of the format to these young listeners, who are looking for “relatable” topics they can easily identify with. This is set to energize the market.
On medianes.org
It's homemade
LAURA HAZARD OWEN / NIEMAN LAB ON MEDIANES.ORG
THE IMPACT OF GOOGLE'S AI ON YOUR WEBSITES
At its annual conference, Google revealed the first details regarding the integration of AI-generated answers into its search results. This major change is likely to impact traffic to news sites and raises the question of how sources will be compensated (Translation: Owen Huchon).
In Brief
That way, you'll know
→ Ouest-France, Mediapart, Babel International: These media outlets are hiring. Check out their job openings.
→ After an eight-year hiatus, Acid Magazine, an independent surfing magazine, is making a big comeback with a new format.
→ Mediavivant, in partnership with Médianes, is launching its crowdfunding campaign! To help develop a media outlet whose investigative reports come to life on stage, click here.
→ You can now train for careers in the media with StreetPress and Hôtel71! Their professional training programs are open to everyone.
→ Our favorite: the classifieds page of *Frisson Meuse*, an absurd, rural, space-themed fanzine from the wonderful Grand Est region.
See you on June 8!
We’d like to take this opportunity to welcome the teams at Brut., Sept.info, Scrineo, and Upian, as well as everyone who has recently subscribed to this newsletter.
Thank you for your messages and ideas, which helped shape this issue of the newsletter. Please feel free to share your feedback with us and let us know what topics you’d like to see covered in future issues!
See you on June 8 for the next edition. Until then, take care of yourselves and your social media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH, MARINE DOUX, AND OWEN HUCHON, TOGETHER WITH THE MÉDIANES TEAM.
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