No. 45 — Deliverance
It is December 1, 2022, and you are reading the newsletter from Médianes.
Today, we're landing
Hello, everyone,
A never-ending to-do list, gray skies, and total exhaustion—but November is finally behind us! It’s a busy time—the home stretch before the holidays… so we’re sending you all our support as we wrap up the year.
Does your newsletter always end up in your readers' spam folders? Are your emails cut off? To put an end to these headaches, Marine Slavitch shares three tips to improve your email deliverability.
And because there’s always something to celebrate, today we’re sharing another installment of our collaboration with the feminist magazine La Déferlante to mark the end of the year.
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
That’s it—your newsletter is ready. The subject line is catchy, and the content is well-spaced and well-illustrated. But have you thought about its deliverability—its ability to be received (properly)? Today, we’re sharing three tips to help you avoid any delivery mishaps.
Sort
Proper filtering is the first step to success. Repeatedly sending emails to non-existent addresses can automatically send your newsletter to the spam folder. On Sendinblue and Mailchimp, there are options that allow you to automatically remove these invalid addresses. Also, be sure to identify your inactive contacts. They lower the engagement rate of your emails and harm your newsletter’s reputation with email service providers.
Test
You always need a draft before creating a masterpiece. That’s why it’s important to test your newsletter before clicking “Send.” There are free tools that can help you be absolutely sure your email reaches the recipient’s inbox. Among them, we recommend Mail Tester, a deliverability diagnostic service that helps you spot formatting glitches, broken links, and code issues.
Respect
Consent is never optional. And that goes for data protection rules and practices as well. Before sending out your newsletter, are you absolutely sure that your contacts have explicitly agreed to receive your emails? Have you mentioned the content and frequency of your newsletter? Have you properly identified yourself by including your name and the name of your media outlet? There’s still time to make it right…
From the studio's perspective
Spotlight on a project we completed
Strategy, marketing, design, technology… Since the summer of 2019, we’ve had the privilege of supporting the La Déferlante team in its growth.
A new web design direction, highlighting the magazines, and rethinking user journeys: this fall, we worked on a graphic redesign of the homepage and online store pages of their website, just in time for the launch of their end-of-year promotions.
With nearly 8,000 subscribers to its print magazine and more than 25,000 newsletter subscribers, we are proud to support a magazine created and run by women.
Marketing, strategy, creative design: Do you have a project? Contact us!
CHRISTELLE PERRIN | MÉDIANES, THE STUDIO
On Our Radar
Our market monitoring to support your projects
F. BENEDETTI VALENTINI, M. ALCARAZ, AND S. LOIGNON / LES ÉCHOS
PROFILES OF JOURNALISTS AND INFLUENCERS
Which models work best for sharing information on social media? While HugoDécrypte is churning out news summaries by tailoring its formats to each platform, Aude WTFake is reconnecting the public with journalism by integrating its community into its newsroom. Thomas Wagner, founder of Bon Pote, favors a more assertive tone when publicly exposing greenwashers.
ALDANA VALES / IJNET.ORG
AI FOR REPRESENTATIVENESS
What if we started developing artificial intelligence systems that promote the positive representation of women and minorities in the media? Tools now exist to detect gender bias that creeps into news articles and to identify the perpetrators of misogynistic attacks against journalists and women quoted in news reports.
On medianes.org
It's homemade
MAXIME LEROY / MÉDIANES
FROM AN AUDIENCE TO A COMMUNITY
Although they are more often imposed than chosen, the interactions between editorial teams and readers resulting from the digital transformation of the media nevertheless offer unprecedented opportunities to build audience loyalty: rather than giving up, let’s see how we can re·establish that connection. Find out more in the latest column by audience development expert Maxime Leroy.
In Brief
That way, you'll know
→ Books, magazines, and natural wine: that’s what’s on the agenda for the Mi-Livre Mi-Raisin festival, which will take place December 10–11 in Paris.
→ That same weekend in Paris, we’ll see you at the Kissmas Market, organized by KissKissBankBank.
→ The Fund for a Free Press’s fundraising campaign is still underway: please support them so they can help 9 media outlets in 2023.
→ For media project leaders: Applications to join the Hôtel71 incubator in Lyon are now open!
→ Marine Slavitch, the freelance journalist behind this newsletter, discusses media news in an interview with Mediarama.
→ Say hello to The Dial, a new online magazine dedicated to culture, politics, and ideas. A project supported by our studio.
→ Courrier International, Le Monde, Mediapart… These media outlets are hiring. Check out their job openings.
See you on December 15!
We’d like to take this opportunity to welcome the teams at Ouest-France, Disclose, and Grand Format, as well as everyone who has recently signed up for the newsletter.
Have you read this far? Thank you! You can already mark January 19 on your calendar. We’ll be celebrating our 2nd anniversary in Paris, and you’re all invited, of course.
Until then, take care of yourselves and your social media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH, BAPTISTE THEVELEIN, AND MARINE DOUX, IN COLLABORATION WITH JULIETTE CAHEN, PAULINE BUTEL, AND CHRISTELLE PERRIN.
MEDIANES.ORG — STUDIO.MEDIANES.ORG
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