No. 52 — In the Countryside…
It’s March 16, 2023, and you’re reading the newsletter from Médianes.
Today, we're putting you in the spotlight.
Hello, everyone,
The Imprimé Festival is coming up! Discover the names of the journalists, authors, and prominent figures who will be joining us at the Festival on Saturday, April 1, for our day of discussions at the Rocher de Palmer in Cenon, just outside Bordeaux.
Back to this issue. While sponsorship isn't mandatory, our reporter Marine Slavitch shares tips on how to get the most out of your potential social media campaigns.
We also offer a translation of the step-by-step guide to creating accessible newsletters, based on an article by Inbox Collective. And in our roundup: a poetry agency, inclusive typefaces, job openings, and our current favorites.
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
What if we told you that social media ad campaigns could fit any budget and be customized to your heart’s content? Whether you want to build loyalty among your existing audience or attract new one, here’s all our advice for a profitable campaign.
Set Your Goal
Advertising is great, but you still need to know why you’re doing it. Is your goal to increase traffic or to promote a fundraising campaign? These options require different budgets and different targeting strategies. If your prospect has never heard of your media outlet, it’s a safe bet that your first interaction won’t result in a sale. Tip for those on a tight budget: for immediate sales, focus on your existing customers.
Targeting Your Audience
Age, location, hobbies… It’s best to target the right audience. On Mediapart, a story about the sexism Rihanna faces will primarily target 25- to 34-year-olds, while an interview about pension reform will resonate more with 55- to 64-year-olds. Sometimes, these criteria can even apply to physical advertisements, as seen here with these billboards in Saint-Étienne promoting an investigation into the city’s mayor.
Focus on Content
“Media acquisition campaigns often involve offering deals that are unbeatable,” journalist Jean Abbiateci pointed out in this Twitter thread. Rather than selling your content at a bargain price, focus on campaigns that highlight your writers and your editorial promise. The secret? A short piece that clearly identifies the author and sparks curiosity. Much like what the media outlet Vert did for its special COP26 newsletter.
Over in Bordeaux
See you at the Festival Imprimé
From Tuesday, March 28, to Saturday, April 1, andMédianes Revue Far Ouest invite you to Bordeaux and Cenon for the Festival Imprimé, a pay-what-you-want event that promotes journalism to build new models of society: more inclusive, more environmentally friendly, and more egalitarian.
How can we make environmental and equality issues a journalistic priority? The Festival Imprimé has set itself a mission: to find ways to give voice to socially conscious discourse in our society, in people’s minds, and in the media—print, online, and broadcast. To achieve this: five days of awareness-raising, discussion, and training.
Find the complete program on the Festival Imprimé website.
CHRISTELLE PERRIN — MEDIANES
On Our Radar
Our market monitoring to support your projects
OCÉANE RAGOUCY / AOC
F*CK THE POLICE
The Franco-Belgian type foundry Bye Bye Binary is reinventing language by tackling the fundamentals: essential typefaces. To further the conversation sparked by inclusive writing, it seems necessary to think outside the box. The creation of an inclusive typeface opens up new perspectives that are both creative and political.
CLÉMENT GHYS / LIBÉRATION
ODE TO A MEETING
A few days ago, Arthur Teboul, lead singer of Feu! Chatterton, set up his “instant poetry” practice right in the heart of the Marais in Paris. As soon as you walk in, the poet promises to write a few lines for you. “His dream,” he says, “is that one day ‘people will go to the poet just as they go to the hairdresser or the florist.’” It’s a new profession that certain literary media outlets might well take inspiration from.
On medianes.org
It's homemade
JASON RODRIGUEZ / INBOXCOLLECTIVE ON MEDIANES.ORG
A GUIDE TO ACCESSIBLE NEWSLETTERS
Two factors have a significant impact on email accessibility: the content of the email itself and how that content is displayed. Image selection, use of subheadings, link accessibility… Follow this guide to ensure that your newsletters reach the widest possible audience.
In Brief
That way, you'll know
→ StreetPress, Dordogne Libre, POLITICO… These media outlets are hiring. Check out their job openings.
→ Four open letters and a party at Point Éphémère: the epistolary publication *La Disparition*, in collaboration with Médianes, is celebrating its first anniversary!
→ The local media outlet Marsactu is launching “Pointue,” a newsletter exclusively for subscribers that offers a summary of the website’s content as well as exclusive news about Marseille.
→ The Local News Festival is putting together its program! Do you have a project to submit for this 5th edition? Click here.
→ Groundbreaking essays, poetry, fiction: the feminist magazine *Censored*, in partnership with Médianes, is launching Éditions Trouble.
→ Editor's Pick: *Inventaire*, a visually stunning magazine exploring the hidden sides of video games, is releasing its second issue. And there are only 500 copies.
See you on March 30!
We’d like to take this opportunity to welcome Khoumbaré, Jonathan, Soraya, and everyone else who has recently subscribed to this newsletter.
Thank you for your messages and ideas, which helped shape this issue of the newsletter. Please feel free to share your feedback with us and let us know what topics you’d like to see covered in future issues!
See you on March 30 for the next edition. Until then, take care of yourselves and your media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH AND BAPTISTE THEVELEIN, WITH MARINE DOUX, JULIETTE CAHEN, MATHILDE CARLIER, PAULINE BUTEL, AND CHRISTELLE PERRIN.
MEDIANES.ORG — MEDIANES.STUDIO
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