No. 49 — Make Room
for Me It’s February 2, 2023, and you’re reading the newsletter from Médianes.
Today, we're opening up
Hello, everyone,
On Thursday, February 16, we’ll see you at L’Impasse (4 Cité Griset, 75011 Paris) at 7:30 p.m. for a back-to-school party. It’s a great opportunity to chat with the team and learn about our new projects. Sign up (RSVP) now!
Can't make it? You can also join us at the Newsletter Festival today and tomorrow at Ground Control in Paris—it's a great opportunity for us to share our tips on how to grow your newsletters.
Back to this issue! Today, Marine Slavitch shares three tips for making your projects accessible to as many people as possible.
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
How can you make your project accessible? Today, 12 million French people—or 20% of the population—live with a disability. That figure rises to 40% when temporary disabilities are included. Here are our tips for making your media outlet (truly) inclusive.
For its audio content
You can also listen with your eyes. Tired of texts that struggle to convey the emotions in voices, the podcast *More Than This* has been experimenting with immersive transcripts since last year. Here, the rhythm, tone, and even the pauses are rendered visually, with a poetic touch. Want to give it a try? Follow the tips from the experts for a successful transcription.
For its website
An accessible website benefits more people than you might think: people with many types of disabilities, but also those whose abilities decline with age or who might not be able to play your audio content at that moment. The ultimate bonus? These pages load faster on slow Internet connections. High-contrast design, text alternatives, responsive interface… Follow the guide.
For its social media accounts
Your content is accessible, and so is your website. Now it’s time to think about social media. Key points include: avoiding excessive use of emojis and keywords, providing appropriate alt text for your images and GIFs, and offering live captions for all your live streams. Until these habits become second nature, this checklist can help you.
From the studio's perspective
An evening to get to know each other
We are pleased to begin a consulting engagement with the management team at France Médias Monde (RFI, France 24, and MCD) on digital and strategic monitoring.
Publishing innovations, organizational transformations, relationships with GAFAM… Every month, we prepare a newsletter featuring industry trends and analysis for senior management.
After helping the public broadcasting group with its podcast strategy, it’s a pleasure to be able to collaborate once again with the teams at the Digital Environments Division.
— Marketing, strategy, creative work: Do you have a project? Send us a message!
On Our Radar
Our market monitoring to support your projects
MAXIME LOISEL / HYPERNEWS
WORDS AND WORDS
More words, always words… To build loyalty and earn the trust of their audiences, should the media tell them only what they want to hear? At a time when societies are becoming increasingly polarized, it is the media’s responsibility to challenge conventional wisdom to avoid fueling these trends.
HANAA’ TAMEEZ / NIEMAN LAB
YOU HAVE A MESSAGE
The Sahan Journal, a local media outlet based in Minnesota (United States), has been testing voice-note newsletters since November. This innovative editorial approach allows the newspaper to provide its subscribers with an audio summary of three or four local news stories throughout the week, sent directly via text message.
On medianes.org
It's homemade
MAXIME LEROY / MEDIANES.ORG
DEVELOPING A PRODUCT STRATEGY
Design, tech, marketing, editorial… in the media industry, it’s not always easy to bring all these disciplines to the table. Yet defining and implementing a strategy requires cohesion and a shared foundation to effectively engage the audience. In three words? The product approach.
In Brief
That way, you'll know
→ Alternatives Économiques, Politico, 20 Minutes: These media outlets are hiring. Check out their job openings.
→ Libération is launching “Gâchette Gauche,” a monthly show on Twitch featuring figures from the video game press.
→ Chut! magazine is launching Chut! Explore, a magazine designed to explain digital issues to teens.
→ The New York Times has joined TikTok. To find media accounts on the app from around the world, click here.
→ Save time: Here’s an open-source alternative to the Zapier task automation platform.
See you on February 16!
We’d like to take this opportunity to welcome the teams at Poool, Usbek & Rica, the CUNY School of Journalism, and everyone who has recently subscribed to this newsletter.
Thank you for your messages and ideas, which helped shape this issue of the newsletter. Please feel free to share your feedback with us and let us know what topics you’d like to see covered in future issues!
See you on February 16 for the next edition. Until then, take care of yourselves and your social media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH AND MARINE DOUX, WITH BAPTISTE THEVELEIN, JULIETTE CAHEN, MATHILDE CARLIER, PAULINE BUTEL, AND CHRISTELLE PERRIN.
MEDIANES.ORG — STUDIO.MEDIANES.ORG
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