No. 46 — Don't Leave Without Me
Today is December 15, 2022, and you're reading the newsletter from Médianes.
Today, we avoid friction
Hello, everyone,
This is our last newsletter of the year. As we enter this time of renewal, you may be sorting through your subscriptions and sign-ups, and we certainly hope to stay in your inboxes.
When subscribers want to leave, we have two options: try to keep them, risking losing them for good, or let them go on the best possible terms to give ourselves a chance of getting them back. Today, Marine Slavitch explored best practices for handling unsubscriptions. Please feel free to share your experiences with us.
In this newsletter, we’re sharing our holiday gift guide with you—it’s not too late yet! Finally, be sure to mark your calendars for January 19, 2023, so we can celebrate the two-year anniversary of [name] togetherMédianes; the event will take place in Paris’s 11th arrondissement.
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
Unsubscribing is a bit like a breakup. So let’s spare those with broken hearts the lies, impossible compromises, and endless arguments so we can better move past these separations. Who knows—if we end on a positive note, maybe we’ll become friends again? Follow this guide to set up a smooth unsubscribe process.
Simplify
Every reader should be able to find a way to unsubscribe by accessing their personal account, without having to search for instructions in an outdated FAQ or buried deep within your media outlet’s Terms and Conditions of Sale and Use. The Holy Grail? A one-click unsubscribe, Netflix-style.
Understand
It’s official: your reader has just left you. What could be worse than getting dumped without understanding why? Financial reasons, not enough time to read your content, content that’s no longer relevant… Like Les Jours, don’t hesitate to collect data on why your former readers unsubscribed. Over time, this information should help you refine your subscription offerings.
Compromise
While there’s no point in clinging to your former subscriber like a barnacle to a rock, there’s nothing stopping you from reminding them of the benefits of their subscription. And if that’s not enough to win back your loved one, you can always consider compromises. What about suggesting they give a subscription card to a loved one—or simply take a break for a few weeks? That’s what Service95, artist Dua Lipa’s newsletter, offers, for example.
From the studio's perspective
Spotlight on a project we completed
This is a historic first, and we are thrilled to have been part of it. The StreetPress team managed to raise more than 100,000 € to support its pay-what-you-want media business model.
For this end-of-year event campaign, we supported the media team from both a strategic and operational perspective. Congratulations to the entire team!
Marketing, strategy, creative design: Do you have a project? Contact us!
CHRISTELLE PERRIN | MÉDIANES, THE STUDIO
On Our Radar
Our market monitoring to support your projects
QUENTIN FRANQUE AND AURÉLIE GAMEIRO / DECRIIIPT
NEWSLETTERS—WHAT NOW?
Say goodbye to promotional emails—in 2023, it’s all about emotion. At Rustine, the newsletter specializing in bike repairs, they recommend letting your style shine by forgetting about SEO. As for the newsletters from the My Little Paris group, the focus is on personal reflections. We’ll let you pick and choose from all this advice from the cream of the newsletter crop.
JADEN AMOS / NIEMAN LAB
BRINGING NEWS TO LIFE ON TIKTOK
In 2022, the TikTok app became a full-fledged search engine for people under 25. That’s why it’s in the media’s best interest to establish a presence there. The key to success? Highlighting the journalist who can strike the right tone to represent the newsroom and bring the news to life on the platform. After all, young people are looking for more transparency and authenticity.
On medianes.org
It's homemade
THE MÉDIANES TEAM
OUR HOLIDAY GIFT GUIDE
Don't have any ideas on how to spoil your loved ones this Christmas, but want to support independent media? You've come to the right place. On our list: a celestial world map for daydreamers, revolutionary reads for your friends who've quit their jobs, and seafood-inspired blends for discerning foodies.
In Brief
That way, you'll know
→ So Good, the quarterly solutions magazine, is launching a community-based crowdfunding campaign with contributions starting at 100 €. Now is the time to invest.
→ The collective and collaborative art magazine *Filtr* is preparing to launch its second issue, designed with and for people with visual impairments.
→ This blog compiles the most outlandish data visualizations published in the media.
→ Podcasters, Slate is waiting for your pitches for its selection of new shows for 2023.
→ Fisheye, Urbania, L’Obs… These media outlets are hiring. Check out their job openings.
See you on January 5!
We’d like to take this opportunity to welcome the teams at Disclose, Les Échos-Le Parisien, and the Bayard Group, as well as everyone who has recently signed up for the newsletter.
Please feel free to share your feedback on this issue and let us know what topics you'd like to see covered in future issues!
Take care of yourselves and your social media, and happy holidays to you all.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH, BAPTISTE THEVELEIN, AND MARINE DOUX, IN COLLABORATION WITH JULIETTE CAHEN, PAULINE BUTEL, AND CHRISTELLE PERRIN.
MEDIANES.ORG — STUDIO.MEDIANES.ORG
Médianes is on Instagram, Twitter, and LinkedIn.
