No. 39 — Back-to-School Special
It’s September 8, 2022, and you’re reading the newsletter from Médianes.
Today, we're catching up.
Hello, everyone,
Well, that’s it—the back-to-school prep phase is over. We’re now right in the thick of it, at the risk of putting off until next year all those great professional resolutions we made over the summer. We’re willing to bet that sorting through things or getting our paperwork in order was on the list!
That’s why we’ve decided to give it another try today by bringing up several administrative and strategic topics that are never a waste of time but can sometimes fall by the wayside. Payroll, privacy policies, budget forecasts… we’re taking stock of these topics that have sometimes become taboo.
The studio invites you to sign up for a new newsletter dedicated to the Médianesstudio’s clients and the company’s monthly updates.
Sausage, polarization, slow music, and newsletters: that’s what’s on the agenda for this new edition of our roundup—we’ll let you check it out for yourself.
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
When you start a media outlet, you sometimes tend to put administrative and legal considerations on the back burner, at the risk of waking up one day to an unpleasant surprise. Here are three steps to get you up to speed—even if you have a phobia of paperwork.
Getting in Line with the GDPR
Last June, developer David Libeau filed 42 complaints with the CNIL against media outlets that were not complying with the General Data Protection Regulation (GDPR), which took effect in 2016. The issue? Google Analytics, which sometimes collects far more data than necessary. By setting clear metrics and collecting only the information essential for tracking, it’s entirely possible to stay in compliance. Alternatives to Google—which has been ordered to change its practices—do exist. It’s simple, and it affects us all.
Freelance Work: The Basics
When it comes to paying freelance journalists, there’s only one rule: payment as a salary (freelance work). On the one hand, paying journalists by invoice or as royalties may seem like an easy solution. On the other hand, it’s completely illegal. Not only does this make it difficult for journalists to obtain a press card and assert their rights, but media outlets also risk penalties. But don’t panic—getting into compliance isn’t that hard! The website Paye ta pige compiles the rates charged by media outlets and their payment terms, while also listing resources to help you do it the right way.
Plan Ahead to Stay Informed
: Cash flow plans, projected budgets, business plans… there are so many terms that it’s sometimes tempting to just give up on them. Tracking your financial situation month after month, preparing a business plan so you can respond if you need to apply for a loan or grant—these activities can become almost addictive (I promise!). Angel and Bpifrance, for example, offer solutions to help you create a business plan, and several services and institutions provide free cash flow forecast templates.
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From the studio's perspective
A new newsletter!
How about we tell you more about the missions, projects, and team at Médianes[studio name]? We’re launching a new monthly newsletter, published on the last Friday of every month.
There you'll find real-world examples, feedback from others, as well as the latest entrepreneurial news about the project.
Mark your calendars for September 30 for the first edition. You must register to receive it.
CHRISTELLE PERRIN | MÉDIANES, THE STUDIO
On Our Radar
Our market monitoring to support your projects
MARIE SAUVION / TÉLÉRAMA
ENOUGH IS ENOUGH
Twelve independent film media outlets have written an open letter to the Minister of Culture and the president of the CNC to sound the alarm about the production conditions of their publications. This topic was picked up in a Twitter thread by Philippe Vion-Dury, editor-in-chief of Socialter, and applied to the entire ecosystem.
ALBERTO PULIAFITO / THE FIX
EVEN SLOWER
The invention—or rather, the rise—of slow journalism, a form of journalism that takes its time, dates back to the early 2010s, with print magazines such as *Delayed Gratification* in the United States and *XXI* in France. Since then, while dozens of publications have been launched and have adopted this philosophy, slow journalism has also won over a few more traditional newsrooms.
Over at medianes.org
It's homemade
MARGAUX VULLIET / MEDIANES.ORG
TURN AROUND!
In light of the polarization of public debate and changes in media digital strategies, some publications are choosing to reduce the number of pages devoted to op-eds and opinion pieces, such as the Gannett Group in the United States. Others, such as the European Review of Books, are focusing on long-form content and placing greater emphasis on ideas.
In Brief
That way, you'll know
→ We’ll be in Nantes from September 21 to 23 for the Festival de l’Info Locale. Baptiste, co-founder of Médianes, will lead a workshop there on newsletters.
→ The letters from *La Disparition* can now be heard every Monday on Radio Nova. The first segment aired this Monday.
→ It’s back-to-school season—the media are hiring! Want to change jobs? Join Booska-P, euradio, Le Filtre, L’Obs, Next INpact, or StreetPress.
→ Le Fooding is launching a club tied to a new paid newsletter. Its name? Saucisse.
→ Mediarama, the media podcast from the CosaVostra agency, is launching a weekly newsletter written by Cyrille Franck.
See you on September 22!
You may have noticed that we’ve made a slight change to the newsletter’s layout and switched from Mailchimp to Sendinblue for its creation and distribution. Please feel free to let us know what you think by replying directly to this email.
We’d like to take this opportunity to welcome David, Camille, François, Jean-Luc, Mathilde, Agathe, and everyone else who has recently signed up for the newsletter.
Take care of yourself and your media.
— THIS NEWSLETTER WAS PREPARED BY BAPTISTE THEVELEIN AND MARINE DOUX, IN COLLABORATION WITH JULIETTE CAHEN, PAULINE BUTEL, CHRISTELLE PERRIN, AMIRA ROUABHI, AND CÉCILE BOQUEN.
MEDIANES.ORG — STUDIO.MEDIANES.ORG
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