No. 54 — Le bigdil
Today is April 13, 2023, and you're reading the newsletter from Médianes.
Today, we reap what we sow.
Hello, everyone,
As we slowly recover from the second edition of the Festival Imprimé, co-organized with Revue Far Ouest, we would like to express our heartfelt thanks for your support. Thanks to you, this event—which aims to champion socially conscious journalism—was once again a great success.
Over the course of five days, from March 28 to April 1, we brought together more than 400 people on-site, 5,000 online, and guided nearly 500 students through media literacy workshops. Please feel free to send us your feedback!
Back on the shelves. Today, we’re tackling the topic of press subsidies, and we’ll be sharing some valuable resources with you. These can help fund your media outlet’s growth and investments in the short, medium, or long term.
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
Direct government subsidies to the press amount to approximately 100 million euros per year—most of which goes to large media conglomerates. Beyond the Ministry of Culture, the concept of press subsidies encompasses numerous programs, each with its own nuances.
Do Your Research
Before jumping in, it’s always helpful to know what you’re getting into. The ministry publishes an annual list of grant recipients, along with the amounts awarded and the programs used. This is a valuable resource for comparing yourself to others and preparing your applications. Obtaining a CPPAP number is sometimes a prerequisite that also allows you to receive indirect grants.
Take a step to the side
Straddling the line between support for the cultural industries and more traditional businesses, the media can also count on specific programs, some of which are little known. The French Center for Copyright, for example, regularly supports media companies. The same is true of the National Book Center, which issues calls for proposals aimed at magazines.
Partner Up or Innovate
Most forms of support for the press are tied to the implementation of an investment project, the main one being the FSDP. Others support the establishment and operation of the organization, such as the well-known “Bourse à l’émergence.” Finally, European calls for proposals dedicated to the media fund the creation of new projects bringing together organizations from different countries.
From the studio's perspective
Spotlight on a Project
We worked with Isabel Del Real, who, following her bike trip from Brittany to Tehran, created a graphic novel chronicling her journey. After a successful pre-sale campaign on KissKissBankBank, we built her online store and laid out the 280-page graphic novel, which is still available for order.
"Plouheran" is scheduled for release in May. Isabel recently appeared on the podcast *Les Baladeurs des Others* and on *Brut*.
— Funding, marketing, strategy, creative work: Do you have a project? Send us a message!
CHRISTELLE PERRIN — MEDIANES
On Our Radar
Our market monitoring to support your projects
SARAH SCIRE / NIEMAN LAB
PODCASTS ON YOUTUBE
Most podcast listeners prefer to watch podcasts on YouTube rather than listen to their audio versions. This is interesting, given that YouTube makes it easier for creators to generate advertising revenue than other platforms. Especially since video versions of podcasts tend to be more like recordings than large-scale productions.
MARION WYSS / THE AUDIENCERS
FOR A MORE ENGAGED AUDIENCE
There are several ways to build audience loyalty. While Konbini is trying to personalize the user experience by creating micro-communities on Twitch, L’Équipe is focusing on live discussions with its star journalists. For their part, Le Parisien and franceinfo prefer to develop new gaming pages. The go-to format? Quizzes—they’re inexpensive and highly engaging.
On medianes.org
It's homemade
MARINE SLAVITCH / MEDIANES.ORG
A PRINTED RECAP OF THE FESTIVAL
Placing trans identity at the center of feminist discussions. Examining media coverage of civil disobedience in environmental movements. Discussing rap music, gag lawsuits, and femicides. For its second edition, the Festival Imprimé focused on collectively finding ways to build new models of society. Here’s a summary.
In Brief
That way, you'll know
→ Radio France, URBANIA, Le Télégramme: These media outlets are hiring. Check out their job openings.
→ mūsae, a media outlet dedicated to mental health, will celebrateMédianes its second anniversary on Friday, April 21, at the Pavillon des Canaux.
→ This image library offers illustrations that show the impact of climate change on our environment.
→ Do you know the eight most common types of online reading? This Twitter thread is full of tips on how to keep your audience engaged.
→ Meet Clébard, the cover star of the niche magazine *Bâtard*. Dogs, dogs, and more dogs.
See you on April 27!
We’d like to take this opportunity to welcome the teams from Radio Canada, Reporters Without Borders, Plateau Urbain, and everyone who has recently subscribed to this newsletter.
Thank you for your messages and ideas, which helped shape this issue of the newsletter. Please feel free to share your feedback with us and let us know what topics you’d like to see covered in future issues!
See you on April 27 for the next edition. Until then, take care of yourselves and your social media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH AND BAPTISTE THEVELEIN, WITH JULIETTE CAHEN, MATHILDE CARLIER, PAULINE BUTEL, CHRISTELLE PERRIN, AND MARINE DOUX.
MEDIANES.ORG — MEDIANES.STUDIO
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