artistic direction
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Good design connects a medium to its audience, an editorial promise to a real reading experience. It translates positioning into useful visual choices that make content more accessible and serve the medium's mission. This is why beautiful isn't always better.
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What are the distinctive features of graphic design for independent media? What vision do we champion? Here is our manifesto.
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Each month, a member of our team shares their analysis of a media outlet they particularly appreciate. In the spotlight this edition: the British visual culture site It's Nice That.