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Google is fundamentally transforming its search engine with AI to simplify users' lives. The result: instant answers, no clicking required. For media outlets, it's a historic shift—and a very real threat.
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The results of the Tech Stack survey for publishers, which surveys press publishers annually on their digital tools, were revealed yesterday. Artificial intelligence, Google, open sources… Here's a look at some key trends.
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For three years, several major French media outlets have been offering discounted subscriptions to those who subscribe through their Google account. These bilateral partnerships distort subscription pricing and create a new form of competition.
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The use of AI-generated search results should reduce the traffic that Google sends to publishers' websites, as more and more people will get what they need directly from Google's search page.
