Newsletter
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Many platforms promise to make designing and sending newsletters easier. But they don't all involve the same editorial, economic and technical choices. How do you choose well? Here are some criteria to guide your decision.
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Socle is an offering from Médianes that enables media outlets, creators and organizations to become digitally independent, easily and affordably.
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AI is crashing the email party: tomorrow, your newsletters will be read, sorted and summarized… without you. Should newsrooms cling to the format, or invent other entry points beyond algorithms?
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The newsletter platform does not correct the imbalances in the media system: it reproduces them. A story of a great misunderstanding.
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The end of the year is approaching, it's time to share your results with your readers.
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Olivier Marino is deputy editor-in-chief and head of editorial strategy for the Nice-Matin regional press group. He explains the strategy behind the launch of these various hyperlocal newsletters.
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Creating and distributing an effective newsletter is an art that requires careful attention to detail, from deliverability to accessibility.