How to turn a groundswell of support into an economic pillar… without compromising open access or editorial independence?
At The Audiencers festival in Paris on September 16, 2025, Marine Doux, editorial director of Médianes, led a roundtable on the donation model with The Guardian, La Croix and Kometa on acquisition and conversion, followed by a workshop where we shared our campaign best practices using the examples of Vert and StreetPress, media outlets supported by our studio.
Below you'll find the workshop materials.
To go further
- Funding the public interest: how donations take root among media outlets and readers? For Audiencers, Marine Doux also shared (and debunked) 8 misconceptions about donations.
- Médianes, the studio, supports many media outlets in developing new monetization streams. Discover our expertise in funding campaigns.