Editorial Strategy

A strong editorial voice is more than just a marketing positioning—it’s what shapes your perspective on the world, your values, and the way you convey them through your content. We help you articulate it clearly—both in writing and in your editorial practices—so that it guides the decisions of the entire team, from design to marketing.

We applied this method to our own magazine, *Pays*, which we co-founded in 2020: each issue is devoted to a single region, an approach that shapes the project’s entire editorial direction.

Posting regularly isn't enough: the frequency, channels, and formats you choose must also align with your editorial line and your audience's expectations. We help you build a cohesive publishing strategy, from your editorial calendar to your content prioritization.

From 2020 to 2022, we helped the feminist magazine and publishing house La Déferlante develop its strategy across the magazine, newsletter, and social media: a pre-sale schedule, key messages for each issue, and campaign events.

Newsletters, podcasts, video formats, and thematic verticals: every new editorial product must meet a specific need of your audience without diluting your identity. We support you from the initial idea through to the operational framework, to design formats that will attract a loyal audience over the long term.

In 2023, we supported the launch of the literary magazine Kometa, from the initial idea through the crowdfunding campaign: more than 5,000 pre-orders, compared to an initial goal of 300. In 2024, the investigative media outlet Disclose reached out to us to launch new newsletters, complete with tools designed to empower the team to operate independently.

A format that’s losing steam doesn’t always have to be abandoned: it can be revamped to win back its audience or adapted to new uses. We help you identify what’s no longer working and design a new version that retains what made it strong.

In 2025, we redesigned the newsletter for the Louie Media podcast studio: we reviewed previous issues, developed a new editorial structure, and created a new layout designed to encourage sharing.

Working across multiple newsrooms, in multiple languages, or across multiple countries can’t be done on the fly: it requires clear guidelines for editorial collaboration, an organizational structure that doesn’t stifle individual identities, and an editor-in-chief capable of mediating. We help you structure these collaborations, from establishing common editorial guidelines to day-to-day management.

Since 2024, we have been coordinating Sphera, a network of ten independent media outlets in seven European countries, with a shared editorial team and collaborative productions in multiple languages. Together with Revue Far Ouest, we have co-produced the Festival Imprimé from start to finish—an annual event dedicated to socially conscious journalism in Bordeaux. Over its first three editions (2022–2024), the festival drew nearly 10,000 people, both in person and online.

Producing content as a team—whether internally or with external contributors—requires clear organization: who writes, who edits, who approves, and according to what schedule. Without this, the production process can quickly become a source of tension or delays. We help you clarify these workflows, from assignment to publication.

In 2025, the City of Paris asked us to support its communications department (55 professionals): jointly developing production workflows, establishing a new role for an editorial lead, and creating a clear matrix of responsibilities.