In a fragmented media landscape, trust no longer relies solely on editorial quality, but on alignment between marketing, design, and business model.
At the Voices festival in Florence, Italy, on March 11, 2026, Francesca Festa, Head of Development at Médianes and co-founder of the Sphera network, led an English-language workshop on methods and strategies for building trust with your audience.
Drawing on European examples from our work with consulting studios, our media readings, and our networking efforts with Sphera, we share our insights and best practices, featuring examples from El Salto, Contexte, Le Monde, La Déferlante, The Guardian, StreetPress, the BBC, Denník N, The Bristol Cable, Black Ballad…
Below you'll find the workshop materials.
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