Back to Our Areas of Expertise
Tech & product
We support media organizations in creating and redesigning their websites and web projects. We believe that every interface can and should reflect a strong editorial vision, a commitment to clarity, and accessibility designed to stand the test of time. We also develop robust technical tools and solutions tailored to the budgets and needs of media organizations.
Would you like to redesign your website or create an interface that reflects your brand? Tell us more about your project by filling out our form. We'll get back to you shortly.
Our Support
Technical independence, the security of sensitive data, and sovereignty over digital tools are at the heart of our concerns.
We view websites as an extension of your editorial project: not merely as a showcase, but as a strategic component in its own right. Design serves as a powerful link between your media outlet and your audience. Your website’s appearance should reflect your editorial choices, your positioning, your commitments, and your unique tone.
We provide editorial guidance at every stage: we never separate editorial considerations from interface design choices. Designing a website also means rethinking your content offerings, site architecture, and user journeys in line with your objectives. We work closely with your teams to develop interfaces that are consistent, clear, and useful.
We offer expertise in strategy, design, and technology: we develop custom interfaces and support the integration of specific pages (campaigns, checkout processes, subscriber areas, etc.). Training and empowering our teams to work independently are always a priority.
We bring your ideas to life by deploying the right tools at the right time to help you achieve technological independence: requirements specifications, project management support, selection of appropriate CMS and technologies, automation, and prototypes.
Our services
A good website is built on a clear purpose, an intuitive structure, a distinctive design, and seamless navigation. We draw on our expertise at every stage.
Strategic Framework and Project Management Support
Together, we define the website’s objectives, its intended uses, its constraints, and how it fits into your editorial project.
Website Redesign
We design a clear structure tailored to your content, tools, audience, and objectives. We can create everything from simple informational landing pages and online stores to the most complex media websites.
We create an experience that stays true to your brand, is accessible, and flows seamlessly. This involves adapting your visual identity to the unique characteristics of the web, making it easier for users to discover content, and building trust throughout the sales process.
We develop functional specifications or assist your developers with implementation and maintenance. We are happy to provide training and documentation to help you quickly become fully self-sufficient in using the site and updating its content.
After six years in business, Vert—the media outlet that covers current events through an ecological lens—entrusted us with a complete redesign of its website. From January through the end of April 2026, we provided comprehensive support: strategic planning, SEO and UX audits, a redesign of the website’s artistic direction, UI/UX mockup design, development, migration, and launch. The challenge: to align the website with the outlet’s evolution, highlight both the daily newsletter and major investigative reports, and integrate an expanded ecosystem—posters, podcasts, donations, and a subscriber area—without weighing down the user experience. Eco-design was conceived as a foundational constraint from the outset, consistent with the outlet’s editorial mission.
For POLITICO, the challenge was to establish a clear, high-end B2B positioning. Over the course of six months, we coordinated the redesign of their website and conducted in-depth design and UX work to ensure they were ready for major elections. The goal: to offer an optimized reading experience in France, Germany, and the United Kingdom, while establishing a clear editorial stance and facilitating conversion. We conducted a comprehensive benchmarking study, redesigned user journeys, created UI/UX mockups, adapted the design system, and coordinated with partner agencies. We also supported the communications efforts surrounding the launch.
Creating engaging and high-performing campaign pages
Whether you’re launching a media outlet, a new project, running a presale campaign, or looking to grow or boost donations or memberships, we can support you throughout all your fundraising campaigns. To meet the needs of media outlets, we’ve developed a robust campaign page tool that’s easily customizable and configurable, cost-effective, and can be used independently.
We’ve run dozens of campaigns since 2020 for media outlets with a wide range of profiles and business models. Our support is tailored to your specific needs, combining design, technology, editorial, and long-term marketing.
Launching a media outlet with a campaign: Fracas, Pays, and La Disparition—these three projects used crowdfunding as a strategic tool to lay the groundwork for their business models and forge a strong bond with their readership. Our support helped lay the groundwork for an editorial and business model, implement proprietary tools (pre-sale and subscription pages, email campaigns, community mapping, etc.), build an initial community around the project, and train the teams in our expertise.
Launching presale campaigns: Reporters Without Borders, Tempura, Socialter, La Déferlante, Le Cri…: these projects successfully launched a new issue or product through a presale campaign. Our support helped showcase the product while it was still in the planning stages, explain its vision, present clear offers, and thus facilitate presales—all of which had a significant impact on brand awareness, customer loyalty, and the team’s autonomy.
Strengthening a model based on donations or membership: We supported StreetPress and Vert in their donation campaigns related to new editorial formats, an evolution of their value proposition, or the launch of a Club. We manage the entire process: strategic planning, audience segmentation, page and user journey design, membership mechanics, content, and communication plans. In 2019, donations accounted for a marginal portion of the business model. By 2023, StreetPress had raised €305,500, or 36% of its annual revenue—a key driver of its business. In 2024, Vert raised more than €720,000 from its audience, accounting for 90% of its revenue, and by June 2025 had more than 10,000 monthly donors.
Creation and Launch of Newsletters
We support both emerging and established media outlets in designing, structuring, and distributing newsletters that align with their editorial vision. Whether used to inform, engage, recommend, or inspire, a newsletter can be more than just an acquisition channel—it can be a full-fledged editorial product in its own right.
We combine expertise in editorial content, design, marketing, and technology to create newsletters that resonate with your audience, integrate seamlessly into your audience journey, and serve as powerful drivers of acquisition, conversion, and retention.
We worked with the team at Disclose, an open-access investigative media outlet, to launch new newsletters. The goal: to make these formats a key tool for acquiring, engaging, and retaining readers in support of their editorial mission and their donation-based model. We conducted scoping workshops to define objectives, messages, and formats, and implemented two complementary action plans. The strategy aims to build a cohesive journey: guiding the audience from social media to the newsletter, and then from the newsletter to engagement (reading, sharing, donating), while building a community of ambassadors around the project.
The team at Les Jours reached out to us to design their new editorial newsletter, Scrountch. The goal: to create a cohesive layout that seamlessly extends the visual identity of the publication. We developed an open, airy structure featuring a recurring motif, sections that are instantly recognizable, and typographic elements that facilitate quick reading. At the same time, we worked with the marketing team to craft key messages, optimize the subscription funnel, and position the offering—all to more clearly align the editorial proposition with conversion goals.
We have produced more than thirty editorial and marketing newsletters for a variety of media outlets, including Les Jours, Louie Media, Fracas, Disclose, La Déferlante, Arrêt sur images, Harmonie Santé, Kometa, and Pays—which we co-founded.
Examples of completed work
Funding Your Support
Our services are customizable, flexible, and eligible for funding. We undertake website development and redesign projects starting at 4,000 € (excluding tax).
Depending on your situation, support services can be funded separately in various ways:
- through a campaign or launch budget,
- through a public or private grant,
- or covered as part of vocational training, if the support is provided in the form of training. This is particularly the case for training on how to use your website. Médianes is a Qualiopi-accredited training organization, which allows for funding through your OPCO.
Parlons-en : nous vous aidons à identifier le format et le mode de financement adapté à votre projet. Nous contacter
We're here for you every step of the way.
We strengthen the editorial, financial, and technical independence of media organizations, NGOs, and institutions through customized projects and training programs.
We stand alongside you—leaders and your teams—to design and implement the strategy that best aligns with your editorial vision, the needs of your audiences, and your organizational reality.
Frequently asked questions
What types of organizations do you work with?
Media outlets, organizations, institutions, local governments, associations… We work with a wide range of entities, while adhering to the values and standards set forth in our editorial and ethical charter.
How can you work with us?
Rather than providing a standard quote, we prefer to speak with you first: every project is different, and an initial discussion allows us to fully understand your needs, your situation, and your goals before proposing a solution that’s right for you. Fill out our support request form, and we’ll get back to you shortly.
What kinds of assignments do you handle?
Our services cover all the areas of expertise needed to develop a media outlet, an NGO, or an institution: editorial positioning and audience analysis, fundraising campaigns, business model development, website creation or redesign, visual identity, administrative support and grant seeking, and organizational and HR structuring. Find details about our areas of expertise on our Services page.
How long does a coaching program last?
Our services are tailored to your needs. Some projects last just a few days or weeks to address a specific need—such as strategic planning, a graphic redesign, or a training module. Others span several months or even years when it comes to providing ongoing support for a project. We’ll work with you to develop the approach that best fits your schedule and budget.
What is Qualiopi certification?
By earning Qualiopi certification, Médianes has received recognition for the quality of the process it has implemented for its training programs. The goal is both to guarantee the high quality of the training we offer and to enable you to receive training through professional training assistance.
How can I pay for coaching or training?
Our support services are flexible and designed to fit your budget and your project. They can be funded with your own resources, through a public or private grant, or covered as part of vocational training when they take the form of a training program (Médianes is a Qualiopi-certified training organization).
In this case, there are several options available depending on your status, including your OPCO if you are an employee (AFDAS in the media sector), the AFDAS freelance fund if you are a freelance journalist, assistance from France Travail, SCAM grants, your training insurance fund if you are self-employed, or an installment plan using your own funds.
Not sure where to start? Let's talk: we'll help you identify the right format and funding option. Fill out our support request form so we can understand your project.
Are Médianes training courses eligible for the CPF?
No, not yet: they are not recognized by France Compétences under the RNCP. We hope to successfully submit an application for recognition of a media founder certification.