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JULY 2025 ISSUE
Time for the Summer Break
Hello, everyone,
We hope everything is going well for you. As for us, we're getting ready to take a well-deserved break: Médianes will be on summer break next week. Just before we head off to recharge, we'd like to take you on one last tour: a look at what we've built over the past few weeks and what we're preparing for when we return. We'll be back at the end of August for the next issue of this Coulisses newsletter.
Until then, happy reading, and happy holidays to those who are taking time off!
MATHILDE CARLIER, PROJECT MANAGER AT MÉDIANES
Behind the Scenes
POST OF THE MONTH
Rallying Support for a Tribute Album
Over the past few weeks, we’ve partnered with Reporters Without Borders on a pre-order campaign for a new tribute album, in collaboration with Studio Ghibli. From design to implementation, we created the fundraising page to rally support for a powerful cause: freedom of the press.
Whether it’s pre-order campaigns, crowdfunding, or subscriptions, find out how we can help you bring your next campaign to life on our dedicated page.
From the media's perspective
OUR LATEST PUBLICATIONS
Can media outlets escape AI and algorithms?
BY OWEN HUCHON — MÉDIANES
Artificial intelligence is flooding newsletters, filtering notifications, and summarizing WhatsApp messages. For media outlets seeking independence, it's back to square one: how do they maintain a direct connection with their audience when even alternative channels are coming under algorithmic control?
Beyond clicks: small local media reinvent measuring impact
TRANSLATION BY OWEN HUCHON — NIEMAN LAB / MÉDIANES
What if clicks are no longer enough? In the United States, small nonprofit media outlets are developing their own impact indicators to measure their real usefulness — even if it means challenging funders' expectations.
Our approach
STUDIO NEWS
Graphic Design as an Editorial Extension
Art direction, web design, print mockups, newsletter and social media branding… Since 2020, we’ve been supporting both emerging and established media outlets with their graphic design, both online and in print.
At Médianes, we firmly believe that design is an essential component in helping an audience understand a publishing project. We support you every step of the way: assessment and objectives, artistic direction, design, recommendations… Discover our approach and what we offer.
Other News
- New Design Projects — This summer, we’re launching and continuing collaborations with Vertige, an online media outlet dedicated to rock climbing, and INDEX, an independent investigative NGO. On the agenda: creating a visual identity and redesigning their websites. We can’t wait to tell you more!
- Newsletters: Our Expertise — Are you looking to organize or expand your newsletters? Since 2020, our studio has been helping media outlets design, organize, and distribute editorial and marketing newsletters. Learn more about our services here.
More than Médianes
CHECK OUT OUR OTHER NEWSLETTERS
The 10 links
How can you stay better informed online? In the latest issue of our newsletter, “The 10 Links,” we’ve selected 10 essential articles to help you take back control of the web. Read the latest issue.
Strategy
Off to Greece! In the latest issue of our Strategy newsletter, we’ll take you on a tour of three independent Greek media outlets. Read the latest issue.
Advertisements
THAT WAY, YOU'LL KNOW
→ What kinds of media interest young people?
A few days ago, Marine Doux appeared on the show *Arrêt sur images*. The episode focused on the challenges facing independent journalism in the face of the rise of new media outlets.
→ Two New Partners at Sphera
As part of the Sphera Open Call, the Lithuanian media outlet Nara and the Ukrainian media outlet Lyuk Media will receive support from our network in the production of video documentaries.
→ A collaboration between Pays and Mediapart
This summer, Pays—which we co-founded—is partnering with Mediapart: a promo code to use on the Pays website and an online quiz where you can try to win an issue are waiting for you!
→ Spots are opening up at 35 Rue Chanzy!
A desk has become available in our shared workspace in Paris, which is open to media professionals, journalists, and other creative professionals—including WeDoData, among others. Email us to learn more!
→ See you when school starts!
On September 16, we’ll be at The Audiencers Festival in Paris to talk about crowdfunding, and then on the 25th and 26th at the Local News Festival in Nantes to discuss print media and the cooperative model. Will we see you there?
→ The Sphera Media Lab is coming back to Brussels!
Join us on November 6 at LaVallée for a day of discussions and networking focused on independent journalism in Europe. Come talk with dedicated journalists!
Got a project?
WE'RE HERE!
Marketing, strategy, graphic design, transformation: Do you have a project? An idea? Write to us. In the meantime, we’ll see you on August 28, 2025, for the next event!
THE MEDIA WEBSITE — THE STUDIO WEBSITE
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Médianes
We are a nonprofit media organization and a strategy, marketing, and design studio dedicated to independent journalism.
