Marine Slavitch
Latest Posts
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What if we told you that social media advertising campaigns could work for any budget and be fully customizable to your needs? Whether you want to retain your existing audience or reach new customers, here's our advice for a profitable campaign.
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Whether featured in an Instagram post or forming the value proposition of your media, recommendations can help you build loyalty with audiences who share your sensibility and acquire new ones through social networks.
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François de Monès and Annabelle Perrin are the co-founders of the epistolary media outlet La Disparition. Designed as a draw for their ambitious print project, their newsletter has become, despite themselves, a part of their media.
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Tell me what your audience looks like, and I'll tell you who you are. To understand your audience's habits and needs, there's nothing like a good old-fashioned online survey. The responses will allow you to develop your media hand in hand with your audience.
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Léa Lejeune is the co-founder of Plan Cash, a feminist media outlet that helps women invest according to their means. Initially driven by an information newsletter, the project now includes a training component managed with her partner Morgane Dion.
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Ready to shake up your habits? It's time to steer your project toward a sustainable model. Editorial, technical, communication… Three concrete and easy-to-implement solutions for addressing ecological crisis issues within your media organization.
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Jean Abbiateci is the founder of Bulletin, a media outlet focused on optimistic newsletters created in 2020 that now includes a training studio. In 2022, he launches Le Dico des mots extraordinaires, a book compiling the best entries from the favorite section of his free newsletter subscribers.
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When the Advent calendar gives way to the year's schedule, it's time to get back to business. Year in review, roadmap, financial check-in, priorities to address… Come on, let's focus on what matters to plan the year's highlights without burning out.