A New School Year in Europe
Hello, everyone,
A few days ago, we left Biarritz, where the entire team had gathered for a seminar. There were (of course) wild games of Werewolf and anecdote contests, but above all, we took the time to think together about where we’d like to take Médianes next.
The project has been around for four summers now, and we’ve been working to transform the mainstream media while helping new, independent, and socially conscious media outlets grow. The future? We envision it as even more collaborative and European. The past few years—and months—have shown us how important it is for media leaders to support one another and join forces. Strengthening the impact of independent and socially conscious journalism on both the French and European levels will now be our primary focus.
A new chapter is about to begin, both for Médianes and for the team, and we can’t wait to tell you more!
Also in the works: Season 3 of Chemins, Médianes’s podcast that gives a voice to media leaders. And what’s on the agenda this time? The finale. Our journalist Marine Slavitch is already hard at work—if you have any ideas to pitch us, don’t hesitate!
As we mentioned in the last issue, we’ve recently started testing “Ads,” a section in our Stratégie newsletter designed to showcase your projects, launches, or job openings to our community. Would you like to submit your project?
Also in this issue: Agathe Kupfer’s analysis of media clubs, our manifesto on graphic design by Christelle Perrine, and a press review by Marine Slavitch.
📆 Are you in Nantes? Marine Doux will be there starting tomorrow to present the New Media Award at the Local News Festival. Write to her!
Enjoy the read,
— Juliette Cahen, Editorial Manager at Médianes
AGATHE KUPFER
Clubs for more inclusive and participatory journalism
Exclusive access and content, masterclasses, and even cocktail parties with the editorial staff… Media outlets are increasingly launching “clubs.” It’s a way to strengthen their community and promote their values of transparency and inclusivity. The digital magazine Chut! and the British local investigative outlet The Bristol Cable share their experiences.
Your friends may have already been pestering you to join a movie or book club. The proliferation of these “clubs”—which turn a traditionally individual activity into a group experience—reflects our need to build a sense of community. Riding this trend…
From the media's perspective
CHRISTELLE PERRIN | MEDIANES
Graphic design: an essential connection between the media and its audience
What are the unique aspects of graphic design for independent media? What stance do we take at ?Médianes Why is it important to consider your artistic direction as early as possible? And finally, what is the purpose of graphic design? Christelle, our art director, tells you everything in our manifesto on graphic design.
MARINE SLAVITCH | MEDIANES
Pixel Paper — Inoxtag, the Media, and Internet Culture
The relationship between content creators and traditional media has all the hallmarks of a Cold War. But Inoxtag’s ascent of Everest broke the ice, capturing the attention of a press that is often reluctant to acknowledge Internet culture. An analysis of media coverage.
Advertisements
⟶ The jury for the second edition of the Program Médianes
Lou Grasser (Le Monde), Renaud Creus (Mediapart), Sarah Ichou (Bondy Blog), Juliette Quef (Vert), Augustin Naepels (Les Jours): these are the jury members for the second edition of the Programme Médianes, who are joining our team this Tuesday to select the 10 emerging media outlets that will be supported over the next six months.
⟶ A new project with Les Jours
We helped them conduct an audience study and designed their new editorial newsletter, “Scrountch.” The arrival of fall marks the start of a new collaboration with Les Jours. The idea? To support them with their marketing challenges.
⟶ News in 2050: Possible Scenarios
A few months ago, Marine Doux, editorial and marketing director at Médianes, answered questions from the INA as part of the “États généraux de l’information” initiative, in an effort to envision the world of news in 2050. There are no magic answers, but this report explores various possibilities.
⟶ Shall we meet on October 23?
If you’re in Paris, we’d love to see you on Wednesday, October 23, starting at 7 p.m. at Bar Le 61 (75019 Paris) for a discussion about our book *Créer un média*. It’s a chance to pick up a copy—but above all, to meet (or reconnect) over a drink. RSVP so you don’t miss out!
⟶ MédianesOSINT, design, and journalism
Last week, Datarama took place, an event dedicated to data visualization in the media. Christelle Perrin, creative director at [company name]Médianes, spoke alongside Thomas Steffen and Antoine Schirer—designers at Le Monde, among other publications—and Maxime Zoffoli, an information designer and head of education at L’École de design Nantes Atlantique, which hosted the event.
Got a project?
Marketing, strategy, graphic design, transformation: Do you have a project? An idea? Write to us. In the meantime, see you on October 24 for the next event!
See you very soon.
Médianes, the studio
This newsletter was prepared by Juliette Cahen and Marine Doux, with Christelle Perrin, Pauline Butel, Mathilde Carlier, Maëlle Ledu, Caroline Fauvel, Pénélope Blanchetête, and Baptiste Thevelein.
