You are the product
Hello, everyone,
It's not too late: the entire Médianes team joins me in wishing you a Happy New Year 2023! In this first behind-the-scenes studio newsletter of the year, we wanted to look back on the past year so we can better present Médianes' roadmap for the months ahead.
We hope to see you there to discuss this on February 16 in Paris, at L’Impasse (4 Cité Griset, 75011 Paris), starting at 7:30 p.m., for a small back-to-school gathering. Please register (RSVP).
2022, for Médianes, means:
- Strategy, marketing, and design projects carried out for more than 40 clients, including 20 new projects.
- Our first permanent hires: Juliette Cahen and Pauline Butel have joined the team.
- The first edition of the Festival Imprimé, held just outside Bordeaux, and preparations for the second edition in the spring of 2023.
- 🎓 Presentations at schools: ESJ Lille, EPJ Tours, Sciences Po Paris, IEJ Paris, Gobelins, EMI.
- A goal achieved: 250,000 euros in annual revenue (+47%).
- "Chemins," the first podcast from Médianes, featuring interviews with media founders.
- Two issues of the magazine *Pays*, which we co-founded, devoted to Paris-Belleville and Mayotte.
- 🏦 Approximately 200,000 euros were raised through fundraising and donation campaigns conducted with our customers.
- We've reached the 2,000-subscriber mark for our two newsletters: "Trends and Analysis" and "Behind the Scenes at the Studio" (this one!).
- 🌍 Assignments abroad, working with 20 media outlets from the Balkans for CFI, and the American media outlet The Dial.
And in 2023:
- Offices in Paris for the team, which will be expanding this year.
- 🧑🏫 The expansion of our activities and partnerships in the field of training.
- The publication of our practical guides for media founders.
- 🤘 Ambitious digital transformation projects with established media companies.
- Equally ambitious new media launches.
Thanks to you, we’re making progress. Please feel free to contact us if you’d like to discuss a project or our activities.
In the rest of this newsletter, you'll find Maxime Leroy's column on product culture—an area that still needs to be developed in the media—as well as the latest news from the studio.
Enjoy the read!
— Baptiste Thevelein and the team at Médianes.
MAXIME LEROY'S COLUMN
How can you develop a strong product culture within your media organization?
Despite appearances, the digital transformation of the media is far from over. In his column, Maxime Leroy offers insights on how to best develop your editorial products.
In recent years, media companies have continued their digital transformation and expanded their product teams (design, data, development, etc.). From a distance, one might almost think that traditional media outlets now operate like companies founded after the digital revolution and that pure-players bear a striking resemblance to the most successful champions of the “startup nation.”
That would be a misunderstanding of the realities on the ground in the media industry and the complexity of the interactions between editorial and tech teams. Many defectors have…
Maxime Leroy is an entrepreneur and consultant specializing in audience and community development, having led or supported numerous teams at The New York Times, CNN, Le Monde, and Meetup.
From the media's perspective
MARINE SLAVITCH | MEDIANES
Newsletter: turn your newsletter into a physical product
We invite you to meet Jean Abbiateci, the founder of Bulletin, an optimistic newsletter-based media outlet launched in 2020. In 2022, he released *Le Dico des mots extraordinaires*, a book compiling the best of the favorite column from subscribers to his free newsletter.
MARINE SLAVITCH | MEDIANES
« Don't look for a business model, look for a first sale »
Léry Jicquel is the founder of Concentré Vélo, a newsletter covering the latest news in cycling culture. He describes the various funding sources for his newsletter, ranging from sponsorships to a job board and even a Christmas catalog. At the heart of his strategy? A “product” mindset.
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⟶ We support France Médias Monde
We are pleased to begin a consulting engagement this month with the management team at France Médias Monde (RFI, France 24, etc.) on the topics of digital and strategic monitoring.
⟶ Here we go again with "Arrêt sur images"
We are delighted to continue working alongside the Arrêt sur images team in 2023 and to develop the marketing strategy for this independent media outlet.
⟶ Roadbook, the print edition of Le Ticket
We worked with the team behind the newsletter *Le Ticket*—which focuses on culture and the Product community (how fitting!)—on the art direction and layout of their first print publication, *Roadbook*.
⟶ Festival Imprimé: Mark your calendars!
Join us in Bordeaux and Cenon from March 28 through April 1 for the second edition of the Festival Imprimé, which we’re organizing together with our friends at Revue Far Ouest. Visit the website to learn more and register: admission is pay-what-you-can.
⟶ La Déferlante Launches Its Publishing House
*The End of Monsters* is the title of the first book, written by Tal Madesta and published by La Déferlante Éditions. We are delighted to support the digital initiatives of La Déferlante Éditions, which will publish between 2 and 5 titles per year: essays, narratives, as well as photo books and comic books.
A project? An idea?
Marketing, strategy, creative design: Do you have a project? An idea? Take a look at our support services and get in touch. In the meantime, check your inboxes on February 24.
Médianes, the studio
This newsletter was prepared by Baptiste Thevelein, Marine Doux, and Christelle Perrin, in collaboration with Maxime Leroy, Pauline Butel, Juliette Cahen, and Mathilde Carlier.
