It's already October!
Hello, everyone,
Live from the Nantes Local News Festival, I had the pleasure yesterday of moderating a panel discussion on editorial newsletters at the local level with Nice-Matin, Marsactu, and Actu.fr. To mark the occasion, the team has put together a series of marketing, tech, and design resources to help you optimize your newsletters.
10 people, including 9 employees, an average age of 26, projects ranging from La Déferlante to POLITICO Europe by way of France Médias Monde, a team based in several cities… to tell you all about Médianes, we’re preparing new content for you. We can’t wait to share it with you.
We're kicking things off by introducing a new ad format in this issue that takes you behind the scenes of our projects.
We’re also considering changing the day this newsletter is sent—from Friday to Thursday—to align with our market watch edition. What do you think? Please feel free to share your feedback by replying to this email.
Enjoy the read!
— Marine Doux and the team at Médianes.
CHRISTELLE PERRIN AND BAPTISTE THEVELEIN
Tech and design stakes: 5 things to know for designing your newsletter
Today, we’ll discuss the design and technical challenges specific to sending newsletters.
Creating and distributing an effective newsletter is an art that requires careful attention to detail, from deliverability to accessibility.
Christelle Perrin and Baptiste Thevelein are, respectively, the artistic director and the co-founder and project director of Médianes.
From the media's perspective
THE MÉDIANES TEAM
10 recommendations for independent media
What if we focused on practical approaches to build loyalty and engagement among our audiences? We offer 10 recommendations for working toward a future that better aligns with society’s needs and helps rebuild connections with our audiences.
MARINE SLAVITCH | MEDIANES
Olivier Marino (Nice-Matin): “The mission of a local media outlet is to serve its audience.”
Olivier Marino is deputy editor-in-chief of the Nice-Matin group. For Médianes, he looks back at the strategy behind the launch of hyperlocal newsletters. The heart of the project? Bringing service journalism to life.
Advertisements
⟶ 3,500 presales of Kometa magazine
We are delighted to share with you the successful launch of Kometa, a new magazine that looks to the East to understand the world—a publication we have been supporting since January 2023.
⟶ Snapshots from the subscription campaign
There are already more than 800 new subscribers to *Arrêt sur images*, a media outlet we’ve been helping to grow since 2022. To get a behind-the-scenes look at our work, read our case study.
⟶ A new book from La Déferlante Publishing
And love, too: we had the pleasure of creating the web mockups for the pre-sale campaign for Marie Docher’s book. Take a look back at our collaboration with the feminist media outlet on our website.
⟶ 9 months of strategic monitoring for France Médias Monde
Since January, we have been proud to support the executive committee of France Médias Monde (France 24, RFI, MCD) through digital monitoring and strategic consulting.
⟶ A New Collaboration: Thiga
We are pleased to announce that we have a new client: Thiga, an agency and media outlet specializing in product management, for which we are providing the art direction and layout for a book on this topic.
A project? An idea?
Marketing, strategy, design, transformation: Do you have a project? An idea? Take a look at our overview of our services and contact us.
We’re changing our publication day—see you on Thursday, October 19, for the next issue!
See you very soon.
Médianes, the studio
This newsletter was prepared by Baptiste Thevelein, Marine Doux, and Christelle Perrin, in collaboration with Pauline Butel, Juliette Cahen, Mathilde Carlier, Maëlle Ledu, and Caroline Fauvel.
