In France and elsewhere
Hello, everyone,
The Médianes team has been working on creating a book for several months now. We are thrilled to announce today that it has just gone to print 🥲
"Create a Media" Médianesis available for pre-order for 14 euros at the online store.
To celebrate its release, we’re hosting a launch party on Tuesday, April 2, at 7 p.m., at La Gaîté Lyrique in Paris. The program features a panel discussion on the question “Why and how should we create an independent media outlet?” featuring insights from several founders: Juliette Quef (Vert), Johan Weisz-Myara (StreetPress), Éric Fottorino (Le 1), and Florent Peiffer (Urbania). The event is free and open to everyone, subject to availability.
Are you more on the other side of the Atlantic? Baptiste Thevelein and I are in New York to organize a workshop on newsletters as part of The Audiencers’ Festival. This Thursday, we’ll be at Axel Springer with Kelly Poe from The Washington Post, Dan Oshinsky from Inbox Collective, and Marion Wyss from Poool, and on March 15 at The New York Times. If you’re in the area, feel free to say hi ☕️
In this month's announcements: new projects with La Déferlante, Disclose, and Les Jours; the continuation of our collaborations with Kometa and POLITICO; and our participation in the International Journalism Festival in Perugia, Italy.
Enjoy the read!
— Marine Doux and the team at Médianes.
BAPTISTE THEVELEIN, MARINE DOUX, MATHILDE CARLIER | MÉDIANES
A book to guide you in creating a media outlet
Médianes is publishing its first book! This April will see the release of “Creating a Media Outlet,” a practical guide for those who want to launch an independent, socially conscious media outlet. This project brings together our methodology, our advice, and insights from media founders.
For more than three years, here at [company name]Médianes, we’ve been supporting media founders in launching their editorial products, with one goal in mind: to help new voices emerge and thrive over the long term. We know how challenging it can be to embark on this journey without a roadmap or…
From the media's perspective
OWEN HUCHON | MEDIANES
"The 10 Links," our new media monitoring newsletter
We’re launching a new newsletter: a selection of 10 links from our monitoring feed. Twice a month, get everything you need to know about the changes taking place in the media and inspiring practices from around the world. The first issue will be sent out on Monday, March 18. To learn more and sign up, click here ⟶
AGATHE KUPFER | MEDIANES
Share articles: get your media discovered by your subscribers
Arrêt sur images, Les Jours, Mediapart… More and more media outlets are offering their subscribers the chance to share articles with their friends and family. We take a closer look at a marketing strategy that helps introduce people to their content and turn subscribers into ambassadors—beyond the reach of algorithms.
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⟶ Digital Support for La Déferlante
Since 2019, Médianes has been supporting the feminist magazine La Déferlante in its strategic, marketing, design, and technical development. After nearly four years of collaboration, we are delighted to strengthen our support on digital and graphic design matters.
⟶ A new client, Disclose
We are pleased to begin a collaboration with Disclose, an investigative journalism outlet and NGO. What’s at the heart of this mission? Consulting and action plans to support the team in their marketing and digital communications strategy.
⟶ Kometa and POLITICO have reaffirmed their confidence in us
Working with POLITICO on their new website and with Kometa on their launch had already been exciting experiences for Médianes. As the year gets underway, we’re supporting POLITICO’s French editorial team with communications and media relations. Recruitment and technical challenges: we’re also continuing to support Kometa.
⟶ A newsletter design project with Les Jours
To kick off the year on the right foot, we’re working with the team at the online media outlet Les Jours on the graphic design of a new newsletter. Until we can tell you more, we invite you to check out the portfolio of our art director, Christelle Perrin.
⟶ Heading to Italy
Marine Doux and Baptiste Thevelein will participate in the Perugia International Journalism Festival. Marine will have the pleasure of moderating a panel discussion on newsroom management. The discussion will feature Federica Cherubini (Reuters Institute for the Study of Journalism), Clémentine Forissier (Contexte), and Anup Kaphle (Rest of World). Will we see you there?
A project? An idea?
Marketing, strategy, design, transformation: Do you have a project? An idea? Take a look at our overview of our services and get in touch. See
you on April 11 for the next event!
See you very soon.
Médianes, the studio
This newsletter was prepared by Marine Doux and Juliette Cahen, in collaboration with Pauline Butel, Mathilde Carlier, Maëlle Ledu, Caroline Fauvel, Pénélope Blanchetête, Christelle Perrin, and Baptiste Thevelein.
