No. 55 — Champagne!
Today is April 27, 2023, and you're reading the newsletter from Médianes.
Today is your day
Hello, everyone,
50 years of *Libé*, 15 years of *Mediapart*, 1 year of *La Disparition*… The anniversaries just keep coming, and it’s hard to know where to turn. The good news is that it’s always a pleasure to raise a glass to committed media outlets.
That’s why today we’re sharing three great ideas for celebrating your media outlet’s anniversary: by throwing a big party, offering discounted subscriptions, or doing what media outlets do best—telling stories.
And in our roundup: a fascinating interview between journalists Salomé Saqué and Loup Espargilière, a charter on the use of artificial intelligence, a purring Lorem Ipsum, and job listings, of course.
Enjoy the read,
— Marine Slavitch and Marine Doux
Why not?
Ideas for Your Media
Another year has gone by! That’s right—your media outlet’s anniversary is here. Now you just need to figure out how to celebrate it. Whether it’s an event, a marketing campaign, or a sale offering discounted subscriptions, today we’re sharing three ideas for a legendary anniversary.
Rewatch the movie
For its 50th anniversary, the daily Libération published 50 wild stories that happened during an interview, at an event, or by the coffee machine. A special highlight was the day when the Sports section teamed up with Culture to have writer Marguerite Duras interview former French national team number 10 Michel Platini. A great way to celebrate the newspaper's evolution and showcase its editorial strength.
Going to the Countryside
To mark its 15th anniversary, the investigative news site Mediapart is organizing a tour of 15 French cities, a poster campaign and an annual subscription offer at €15. With the tagline "Without Mediapart, you would have known nothing", this campaign aims to show "how [their] investigations have uncovered truths that would otherwise have remained buried, hidden or suppressed".
Rely on Your Community
To celebrate its first anniversary, the epistolary media outlet La Disparition—in collaboration with Médianes— hosted a special event where four prominent figures read letters about upcoming disappearances. And since it’s also possible to celebrate online, La Disparition is offering discounted subscriptions, which have been widely shared by its community.
From the studio's perspective
Spotlight on a Project
A new article format and a paywall for La Déferlante!
We redesigned and standardized the layout of the website’s articles—both those from the print magazine and the newsletters—and added a paywall and registration wall using Poool. The goals? To offer a better reading experience, improved search engine optimization, and better content protection for subscribers to this feminist media outlet.
Funding, marketing, strategy, creative work: Do you have a project? Send us a message!
CHRISTELLE PERRIN — MEDIANES
On Our Radar
Our market monitoring to support your projects
LOUP ASPARAGUS HOLDER / GREEN
COMMITMENT ≠ ACTIVISM
Salomé Saqué, a business journalist for Blast, discusses her approach to reporting on climate change. “Choosing a topic, a headline, or giving a voice to a particular person—that’s already a form of subjectivity, of commitment […] what guides me in choosing my topics is the concept of public interest,” she replies to those who accuse her of activism.
TAYLOR LORENZ / ROLLING STONE
MONETIZING SINCERITY
Web culture moment. Have you heard of “cringe”? This word, which could be translated as “awkward,” describes content that makes viewers feel uncomfortable because of the sincerity of the people in it. On TikTok, the more “cringe” a video is, the more its view count skyrockets, and “being too sincere has become the most effective way to build an audience and monetize it,” summarizes journalist Taylor Lorenz.
On medianes.org
It's homemade
CHRISTELLE PERRIN – MEDIANES.ORG
WHAT IS THE POLICE DOING?
When launching a project, creating a visual identity is a priority that usually involves selecting fonts. There’s no one-size-fits-all formula for choosing them, but a few tips can help you get started. You’ll find a guide in the latest column by our art director, Christelle Perrin.
In Brief
That way, you'll know
→ MadmoiZelle, Chut! Magazine, Brut: These media outlets are hiring. Check out their job openings.
→ The feminist magazine *Censored* is publishing the first book from its Trouble imprint, written by Costanza Spina.
→ The Swiss daily newspaper Heidi.news takes a stand on the use of artificial intelligence through a very well-crafted code of ethics.
→ Tired of Lorem Ipsum? Check out Cat Ipsum. A purr-fect placeholder text generator.
→ Editor's Pick: Cui-cui, a fanzine featuring science fiction, wild poetry, folktales, portraits, and short stories that explore the diversity of life.
See you on May 11!
We’d like to take this opportunity to welcome the teams at SimiliQueer, Poool, and Public Sénat, as well as everyone who has recently subscribed to this newsletter.
Thank you for your messages and ideas, which helped shape this issue of the newsletter. Please feel free to share your feedback with us and let us know what topics you’d like to see covered in future issues!
See you on May 11 for the next edition. Until then, take care of yourselves and your social media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH AND MARINE DOUX WITH THE MÉDIANES TEAM.
MEDIANES.ORG — MEDIANES.STUDIO
Médianes is on Instagram, Twitter, and LinkedIn.
