No. 44 — Ho, ho, ho!
It's November 17, 2022, and you're reading the newsletter from Médianes.
Today, we're getting ready for the holidays
Hello, everyone,
It isn't snowing yet, but the first holiday specials have already started popping up. Are you just now realizing that yours isn't ready yet? Or maybe it doesn't even exist yet? Don't panic—we've got you covered.
And if you're still celebrating fall and the approach of the holidays has you panicking, we've got a solution for that, too, right here in our roundup.
Since the start of the school year, we’ve been testing a new format for sharing a selection of job openings in the media. Are you looking to hire for your organization? We’re considering setting up a dedicated job board to make it easier for you to post your job listings. Are you interested in this idea? Let us know by replying to this email!
Enjoy the read,
— Marine Doux and Baptiste Thevelein
Why not?
Ideas for Your Media
Christmas is coming, and you still have no idea how to spoil your community? Is the end of the year a key time for your revenue? It’s starting to feel like the holidays. Whether you’re launching a last-minute campaign or want to optimize your existing one, here are our top tips for a successful holiday strategy.
Find your featured offer
The holiday season is the perfect opportunity to create an experience centered around your flagship product. There’s no need to come up with multiple concepts. This year, Îlots magazine—which showcases regional cultures through sustainable gastronomy—is offering a range of gift sets to suit every taste. Each set contains a magazine, a cloth bag, an illustrated recipe, and spices—all designed to introduce your loved ones to the magazine’s world while supporting artisanal production. Clear and consistent.
Diversify
What if it were time to turn your passion into objects? Find inspiration as you browse the Lire magazine online store. There you’ll find literary-themed candles, puzzles featuring Arthur Rimbaud, and even embossing tools to stamp your name on every book in your library. Would you rather organize a gathering and make it a special event? We recommend keeping an eye on Léna Situations, who has 2.43 million subscribers on YouTube. Following the success of her pop-up shop-café, the Hôtel Mahfouf, a new venue will open its doors this Christmas.
Insure at the last minute
Are you running late and your elves don’t have time to put together a special offer? Don’t worry—we’re not going to give you a hard time. You can find an alternative. Last year, La Déferlante offered the option to buy a charitable gift, which was given to a reader in need. Also consider the good old gift certificate—send it by email or print it out to put under the tree—perfect for last-minute gifts.
A little more than Médianes
Case studies, behind-the-scenes glimpses, news… Every last Friday of the month, we share updates with you through the studio’s newsletterMédianes. The next issue is coming out in a few days!
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From the studio's perspective
Spotlight on a project we completed
Ecology, social justice, feminism… there are so many independent media outlets covering these topics, but do you still find yourself short on time to discover and read them?
To address this issue, the investigative news outlet Basta! launched the “Chez Les Indés” newsletter a few months ago: every Friday, it offers a free, socially conscious press roundup that lets you catch up on the news in 5 minutes, featuring content from 138 independent media outlets.
We are thrilled to be working with the team to develop the newsletter this fall. Are you already subscribed? Please share your feedback with us in the survey we’ve created for this purpose.
Marketing, strategy, creative design: Do you have a project? Contact us!
CHRISTELLE PERRIN | MÉDIANES, THE STUDIO
On Our Radar
Our market monitoring to support your projects
JOHAN WEISZ-MYARA AND MATHIEU MOLARD / STREETPRESS
A LIFE AS AN INDIE ARTIST
“Do you support La France Insoumise?” “Who are your journalists?” “How do you make money?” The editorial team at StreetPress, which Médianes supports, took part in a Q&A session filmed as an FAQ. It's a way to remain transparent with its community and highlight the reasons to support the outlet.
TAYLOR LORENZ / THE WASHINGTON POST
GOOSEBUMPS
What if we took the younger generations’ fascination with paranormal stories seriously? On YouTube, content creators who tell horror stories are a huge hit, and this success extends to audio as well. Discover the success story of Otherworld, a podcast investigating the supernatural that has captivated thousands of listeners across the Atlantic.
On medianes.org
It's homemade
MARINE SLAVITCH / MEDIANES
BUTTER, SPINACH…
Are you looking for a job, an internship, a work-study program, or freelance work? Arte, Mediacités, Trax… check out November’s media job listings. This article is updated regularly as new opportunities become available. Want to post your own listing? Email us—we’re considering developing a dedicated platform!
In Brief
That way, you'll know
→ The founders of TechTrash and Climax are launching Courriel, “the newsletter of newsletters,” in collaboration with Kessel.
→ We've found the "Google of movies." Enter your search term, and this search engine will show you screenshots from matching movies.
→ Baptiste Thevelein, co-founder of Médianes, will lead a workshop on business models on November 25 at the SPIIL Independent Press Day.
→ To join the Mastodon network or not? Following Elon Musk's acquisition of Twitter, journalists share their doubts and temptations.
→ Creatis is launching its new call for projects for Horizons, its media entrepreneurship support program, of which Médianes is a partner.
→ Game time. Is Cyrille a drone pilot, a flat-earther, or a tax inspector? For fans of archival footage, Miskin Télé’s “Who’s Who?” should liven up your holiday meals.
See you on December 1!
We’d like to take this opportunity to welcome the teams from Mediapart, Ouest-France, and Bulletin, as well as the many project leaders who have joined us in recent days!
Will you be at the Médias en Seine festival on November 22 in Paris? Baptiste Thevelein will be there, too! Drop him a line by replying to this email.
Until then, take care of yourselves and your social media.
— THIS NEWSLETTER WAS PREPARED BY MARINE SLAVITCH, BAPTISTE THEVELEIN, AND MARINE DOUX, IN COLLABORATION WITH JULIETTE CAHEN, PAULINE BUTEL, AND CHRISTELLE PERRIN.
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