Practical Guides
Do you have a media idea on your mind? Would you like to further develop your existing project? Whether or not you’ve already taken the first steps, and whether or not you’ve studied journalism, the Médianes team has put together these practical guides to help you develop your media project.
Filtrer par thématique : Marketing & audience
Part 1 — Getting Started
The First Steps of Your Media Outlet: From Concept to Launch.
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A practical guide that provides an overview of existing audience-centered business models to help you define your own.
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A practical guide to defining your value proposition, the essential foundation for building your media's identity.
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A practical guide to create a canvas aligned with your personas, from which you can develop your editorial offer, value proposition and forge effective communication and marketing strategies tailored to your audiences.
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A practical guide to understanding the nature and value of personas, and how to identify your audiences to define effective marketing strategies.
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A practical guide to writing your manifesto, the text that defines your media's identity.
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A practical guide that covers the exercise of persuading and convincing others about your media project: the necessary conditions for being able to tell your project story, and a method for building your pitch.
Our book Creating a Media
A practical guide to help you launch a media outlet, bringing together our advice and resources on the topic, as well as insights from media founders, including Vert, Brief.me, Zetland, La Déferlante, La Disparition, and La Revue Écossaise.
Part 2 — Growing
Reaching a milestone once the launch is behind you.
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A practical guide to learn the method, best practices for conducting an audience study, and concrete examples to draw inspiration from and create your own.
Do you have a media project?
The “Create a Media Outlet” workshop is perfect for you! It supports your media project no matter what stage it’s in—from the initial idea to a project that’s already up and running but needs to take it to the next level. Magazines, fanzines, podcasts, newsletters, social media, or long-form videos: all media projects are welcome.
Part 3 — Sustain
Ensure the long-term success of your media.
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Agency, merchandise, publishing… Overview and practical cases to help you diversify your revenue streams.
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Want to extend your media brand beyond its native platform but unsure where to start or if it's the right move? This practical guide is for you.
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