Marinette produces video content on women’s rights, feminism, and social issues. Through a mix of documentaries, vertical videos on current events, fact-checking on Instagram, and weekly live press reviews on Twitch, she alternates between in-depth analysis and a conversational, approachable style with her audience.
Changing the visual identity without disrupting established habits
The context
At the start of the 2026 school year, Marinette wants to take her work to the next level. Having focused so far on women’s rights and feminism, she is preparing to broaden her scope of analysis to include social rights from an intersectional perspective, particularly to address the issues that will arise during the presidential election. To that end, she’s looking for a new artistic direction—which until now has been limited to just a logo—and hopes to receive guidance on the layout of her posts, Stories, and Reels.
It produces content at a rapid pace and needs clear guidelines, examples of combinations that work, and the flexibility to create and adapt them as needed.
What is the impact?
An artistic direction with a slightly more journalistic slant: less flashy, but still dynamic and rooted in internet design conventions. Marinette now has a new logo, design guidelines, color palette, and fonts, along with sample layouts that she can quickly implement across all her formats.
For the logo, we designed variations to suit different uses: a profile thumbnail, an icon in the corner of a reel, and a banner for Twitch live streams. We also proposed two color schemes (red and purple) to complement the background colors and add a bit more flexibility to the visual identity.
Creating a Lightweight and Adaptable Visual Identity
Clarify the color and typographic palette
We chose colors that are vibrant enough, consistent with the current visual identity (purple and red), and that are contemporary enough while aligning with the intersectional feminism movement. The red helps the design stand out and gives it a more assertive look, rather than one focused solely on feminism. Lighter shades of purple have been added to the two accent colors; these pair easily and create contrasts and backgrounds against which a dark purple remains clearly legible.
Next, we needed to round out the typeface selection with some striking fonts: Funnel Display for headlines—with its square serifs that create a pixelated effect, lending a digital feel—and its counterpart, Funnel Sans, which makes for easily readable body text.
We also proposed a mist texture to add a bit of texture and depth to the visuals.
Provide concrete and transferable examples
Rather than fixed templates, it was important here to provide several examples of real-world applications: a reel with a title and subtitle, social media posts, and a Twitch banner. Each example shows how to combine the provided elements (color, fog, fonts). Marinette can draw inspiration from them or adapt them as is.
To help you get started with these formats and the tool, we offered a one-hour mini-training session to cover the basics of editing and exporting visuals in Figma.
This entire project was carried out by Christelle Perrin.
