Audience
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Many media outlets want to reach “young people” or “Gen Z.” But can we lump everyone together? How can we take a more nuanced view of these audiences in order to reach them effectively and intelligently?
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A new gateway, a younger audience, a closer-knit community: by launching its book club, *Arrêt sur images* is capitalizing on a trend that addresses several of its challenges—though not without raising some profound strategic questions.
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The eco-focused media outlet bans generative AI from all its production. More striking than the announcement itself: a manifesto that prohibits without oversight, relying on trust. A commitment with acknowledged limitations, but deemed essential toward the 54,000 donors who fund its editorial work
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Media outlets denounce tech giants' surveillance while engaging in it themselves, reflexively collecting data on their readers. Legal, editorial, environmental risks: the cost is rarely calculated. What if knowing your audience meant less surveillance, not more?
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When people get information through AI, many
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By pooling their investigations, Scottish local media outlets are seeking to build a collective voice on energy transition and to influence national policy decisions from across Scotland.
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AI is crashing the email party: tomorrow, your newsletters will be read, sorted and summarized… without you. Should newsrooms cling to the format, or invent other entry points beyond algorithms?
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What if clicks are no longer enough? In the United States, small nonprofit media outlets are developing their own impact indicators to measure their real usefulness — even if it means challenging funders' expectations.
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Why it's high time journalism students took an interest in what surrounds journalism too.
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The newsletter platform does not correct the imbalances in the media system: it reproduces them. A story of a great misunderstanding.