social media
-
Video production may seem very simple, and it can be tempting for many newsrooms, but creating videos requires a solid strategy and resources. This guide explains where to start and provides examples of best practices to inspire you.
-
Media outlets are rethinking their workspaces to assert their identity and reinvent their relationship with the public.
-
As the social ecosystem fragments, Reddit emerges as a new gold rush for media distribution. Yet behind this enthusiasm, the risks of platform dependency and fragile moderation persist. Should media invest there, and under what conditions without compromising editorial independence?
-
Artificial intelligence is flooding newsletters, filtering notifications, and summarizing WhatsApp messages. For media outlets seeking independence, it's back to square one: how do they maintain a direct connection with their audience when even alternative channels are coming under algorithmic control?
-
As usage patterns diversify, Mediapart, L'Informé and Disclose are finding new ways to engage their audiences: videos, carousels, events… so many channels to extend the impact of an investigation.
-
Faced with the volatility of social media platforms and the algorithms that govern them, newsrooms are forced to rethink their strategy towards them. The latest example: new platforms competing with X. Feedback from L'Informé, des Jours and Ouest-France.
-
Influencers, hiring young talent, adapting existing content… Here's how several French and international media outlets took to video on social networks.
-
Unconvinced by X and Meta's policies regarding information distribution, media outlets — and their readers — are gradually turning to LinkedIn, which has developed a number of features aimed at the press
-
On TikTok, Kelsey Russell has been sharing her new passion for several weeks: reading the printed edition of the New York Times. Through her videos, she aims to reconcile the younger generation with print media. An initiative that hasn't gone unnoticed, particularly among the media.
-
What if we told you that social media advertising campaigns could work for any budget and be fully customizable to your needs? Whether you want to retain your existing audience or reach new customers, here's our advice for a profitable campaign.