Strategy
-
A news roundup to understand what AI actually does to our writing practices.
-
Unpredictable algorithms, traffic collapse, platform dependency: media outlets find themselves trapped by an Internet they no longer control. How can they preserve their connection with their audience? An overview of ongoing initiatives.
-
Where democratic freedoms are threatened by the rise of the far right and media concentration undermines information diversity, pooling resources becomes essential for independent outlets.
-
Far from being mere window dressing, humor can strengthen audience engagement and make information more accessible.
-
More and more media outlets like CNN and Reuters are choosing to lock their content behind paywalls. While this strategic shift aims to offset declining advertising revenue and strengthen their independence, it raises questions about the impact on readers.
-
Exclusive access and content, masterclasses and drinks with editorial teams – media outlets are creating more and more "clubs". A way to strengthen their community and convey their values. Chut! and The Bristol Cable share their experience.
-
Independent European media to discover and broaden your horizons.
-
To showcase their work and build reader loyalty, some media outlets are betting on event-based strategies that highlight what journalists do best: covering the news.
-
Each month, a member of our team shares their analysis of a media outlet they particularly appreciate. As summer approaches, Pauline Butel, Accompaniment and Training Officer at Médianes, Angloye enthusiast and passionate surfer, talks to you about Surf Session magazine.
-
Each month, a member of our team shares their analysis of a media outlet they particularly appreciate. Under the spotlight for this edition, the independent local Nantes magazine Les Autres Possibles.