A Good Brief
Hello, everyone,
It’s a pleasure to be in touch with you again at the end of June for the studio’sMédianes final newsletter before the summer break.
Today we continue our series of articles on design, with a focus on the creative brief.
When it comes to developing an artistic direction or creating visuals, it’s very helpful to be able to delegate the task to someone whose job it is to do just that. But how can you communicate effectively to ensure that your product and your vision are clearly understood? We’ve put together a list of questions to help you gain a clearer understanding.
In the media section, we’re republishing an article from *Le Temps* that encourages readers to examine the role of published articles, and we’re sharing 10 key takeaways from the 2023 Digital News Report with Alice Antheaume, one of its co-authors.
In this issue, you’ll also find studio news featuring *Désoriental*, *Vert*, *Arrêt sur images*, and *Plouheran*. Finally, we invite you to join us on July 10 in Paris to celebrate the release of the second season of our podcast *Chemins*.
Enjoy the read!
— Christelle Perrin and the team at Médianes.
CHRISTELLE PERRIN
Expressing Your Needs and Articulating Your Values: The Creative Brief
Today, we’ll discuss the questions to consider when crafting a good creative brief—the information a graphic designer will need to help guide you in the right direction.
We first perceive a new object—whether in print or on a screen—with our eyes: Does it catch my attention? Do I want to click on it or flip through it? It’s only once we’ve passed this first (decisive) step that it becomes possible…
Christelle Perrin is the associate artistic director of Médianes. On a day-to-day basis, she collaborates on and leads all design-related projects: web and print mockups, visual identities, and data visualization.
From the media's perspective
OWEN HUCHON | MEDIANES
10 Key Takeaways from the Digital News Report
Every year, the Reuters Institute publishes a report on trends and habits among online news consumers. For the 2023 edition, [...], Médianesspoke with Alice Antheaume, executive director of the Sciences Po School of Journalism and co-author of the report.
GAËL HURLIMANN
But what good is my article, anyway?
During its daily editorial meeting, Le Temps asks itself a simple question about each article on the day’s agenda: What purpose does it serve? As surprising as it may seem, this is a new approach that can change the way the team approaches its work.
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⟶ Season 2 of *Chemins* is coming
Our podcast, which follows in the footsteps of media executives, is getting ready to release new episodes on the topic of acceleration. To celebrate, we’re hosting a launch party on July 10 at 7 p.m. at the Belleville Sauvage bar in Paris. We hope to see many of you there!
⟶ Disoriented on paper and in the countryside
Soumaya El Bakkali’s newsletter has launched a presale campaign for her first print publication—a special edition that blends elements of a lifestyle magazine and an art book. We’re supporting her with the artistic direction, the magazine’s layout, and the launch strategy.
⟶ The graphic novel *Plouheran* has been released
The monumental graphic novel chronicling a cycling journey from Brittany to Tehran—for which we handled the layout—is now available. There’s still time to pick up a copy.
⟶ Vert has surpassed 2,600 club members
Want to support a media outlet by joining it? We helped Vert set up its recurring donation campaign, which aims to provide even better coverage of environmental issues.
⟶ Arrêt sur images launches its morning show on Twitch
Since 2022, we have been supporting the ASI team in its strategic initiatives. We are thrilled to announce the launch of a new show on Twitch, hosted by journalist Paul Aveline, which will break down the latest media news each week.
A project? An idea?
Marketing, strategy, design: Do you have a project? An idea? Take a look at our support services and send us a message. In the meantime, we wish you a great summer, and we’ll see you on August 30 in your inboxes.
Médianes, the studio
This newsletter was prepared by Christelle Perrin, Marine Doux, and Baptiste Thevelein, in collaboration with Pauline Butel, Juliette Cahen, Mathilde Carlier, Owen Huchon, and Caroline Fauvel.
