Strategy
-
An SMS just arrived—now that's a great idea! To mix things up from push notifications, build loyalty with your audience by offering exclusive information, or grow your community by making it easy for your readers to reply, text messages are real engagement drivers.
-
During their daily editorial meeting,
-
While Netflix recently introduced new account-sharing policies, what about your media? Rather than viewing these practices as a scourge, some prefer to take an educational approach, or even use them to reach new audiences.
-
Reader clubs, friend societies… There are several ways to bring together your readers and get them to participate in building your media.
-
A comprehensive range of tools and advice to help you grow your newsletter and reach your audience.
-
For the past few years, so-called "solutions journalism" has been making its way into newsrooms with the promise of offering new perspectives in the media and shaping a more virtuous form of journalism.
-
Direct public press aid amounts to approximately 100 million euros per year — most of which goes to large media groups. Beyond the Ministry of Culture, the notion of press aid covers numerous schemes, each with its own complexities.
-
François de Monès and Annabelle Perrin are the co-founders of the epistolary media outlet La Disparition. Designed as a draw for their ambitious print project, their newsletter has become, despite themselves, a part of their media.
-
Léa Lejeune is the co-founder of Plan Cash, a feminist media outlet that helps women invest according to their means. Initially driven by an information newsletter, the project now includes a training component managed with her partner Morgane Dion.
-
A dozen years ago, Google CEO Eric Schmidt anticipated the artificial intelligence pivot playing out this week. And the questions it raises – around link economy, fair use, and aggregation – are more urgent than ever.