Speeches
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Rest is often associated with laziness—or worse, with a luxury we can’t afford—especially as the school year begins and with the political urgency on the horizon. At [company name]Médianes, we believe the opposite: rest is essential for healthy development, both for oneself and for one’s team.
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Many media outlets want to reach “young people” or “Gen Z.” But can we lump everyone together? How can we take a more nuanced view of these audiences in order to reach them effectively and intelligently?
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You never stop learning. From journalist to project manager: no one knows how to do everything right from the start. Continuing education is the only way to stay ahead of the curve, especially in the media, where tools, formats, and audiences are constantly changing.
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Media outlets denounce tech giants' surveillance while engaging in it themselves, reflexively collecting data on their readers. Legal, editorial, environmental risks: the cost is rarely calculated. What if knowing your audience meant less surveillance, not more?
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Creating a media outlet, yes, but not at any cost. Not at the expense of precarity, burnout, a project without foundations. Because before it's an editorial project, a media outlet is an entrepreneurial venture.
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As the far right approaches power in France, over 90 media outlets, including Médianes, unite to publish this statement and denounce its project, which threatens press freedom and society as a whole.
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Facing the power of platforms, many media outlets have lost control of their audiences. Editorial teams, product and publishing teams—what if we took back control?