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Sans une bonne stratégie marketing, il est difficile de convaincre et de toucher les cibles que vous avez identifié·es. Savoir fédérer une communauté et communiquer sur ses contenus et ses valeurs est aussi important que créer du contenu de qualité. Retrouvez tous nos contenus relatifs au marketing, l’audience, la définition des publics, et la création de communautés.
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Resources
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A practical guide that provides an overview of existing audience-centered business models to help you define your own.
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Agency, merchandise, publishing… Overview and practical cases to help you diversify your revenue streams.
Our book Creating a Media
A practical guide to help you launch a media outlet, bringing together our advice and resources on the topic, as well as insights from media founders, including Vert, Brief.me, Zetland, La Déferlante, La Disparition, and La Revue Écossaise.
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We strengthen the editorial, financial, and technical independence of media organizations, NGOs, and institutions through customized projects and training programs.
We stand alongside you—leaders and your teams—to design and implement the strategy that best aligns with your editorial vision, the needs of your audiences, and your organizational reality.