Simplify
Every reader should be able to find a way to unsubscribe by accessing their personal account, without having to search for instructions in an outdated FAQ or buried deep within your media outlet’s Terms and Conditions of Sale and Use. The Holy Grail? A one-click unsubscribe, Netflix-style.
Understand
It’s official: your reader has just left you. What could be worse than getting dumped without understanding why? Financial reasons, not enough time to read your content, content that’s no longer relevant… Like Les Jours, don’t hesitate to collect data on why your former readers unsubscribed. Over time, this information should help you refine your subscription offerings.
Compromise
While there’s no point in clinging to your former subscriber like a barnacle to a rock, there’s nothing stopping you from reminding them of the benefits of their subscription. And if that’s not enough to win back your loved one, you can always consider compromises. What about suggesting they give a subscription card to a loved one—or simply take a break for a few weeks? That’s what Service95, artist Dua Lipa’s newsletter, offers, for example.
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Written by Marine Slavitch
