Back to expertiseMarketing & audience
Without a solid marketing strategy, it’s difficult to convince and reach the target audiences you’ve identified. Knowing how to build a community and communicate your content and values is just as important as creating high-quality content. Check out all our content on marketing, audience, audience segmentation, and community building.
Articles
Resources
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A practical guide that provides an overview of existing audience-centered business models to help you define your own.
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Agency, merchandise, publishing… Overview and practical cases to help you diversify your revenue streams.
Our book Creating a Media
A practical guide to help you launch a media outlet, bringing together our advice and resources on the topic, as well as insights from media founders, including Vert, Brief.me, Zetland, La Déferlante, La Disparition, and La Revue Écossaise.
Our projects
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We strengthen the editorial, financial, and technical independence of media organizations, NGOs, and institutions through customized projects and training programs.
We stand by you, leaders and teams, to help you design and implement the strategy that best aligns with your editorial vision, the needs of your audiences, and your mode of operation.