Editorial Strategy
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Since late July, Google’s AI Overviews have been appearing at the top of search results in France. News sites are losing traffic. For the independent press, already accustomed to fluctuations on these platforms, the response has been in the works for some time and is now gaining momentum.
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Some media outlets are coming up with new ways to get their journalism to the public without relying on algorithms. Here’s an overview and some tips to help you get started, on your own terms.
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The Sphera Media Lab, which brings together independent media outlets across Europe, returns to Brussels on December 3 for a new edition focused on technological, editorial, and economic independence. Check out the program!
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It has quietly disappeared, relegated to the status of a relic of the Web of yesteryear: the “Print” button. Yet, between screen fatigue and AI, the ability to read the news in ways other than on websites and apps may deserve a comeback.
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People often talk about editorial or economic independence, but much less about the tools on which the media rely. Yet their freedom is also at stake here. Open source, sovereignty, and co-creation: these are the principles we believe are necessary for the media to regain control over their tools.
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The video game press is bearing the brunt of a series of crises and business decisions that are undermining newsrooms. Some of its journalists have chosen to respond by launching their own media outlets and thereby regaining control over their business model.
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Media organizations must also consider their technological independence, and this approach is accessible to media organizations of all sizes. To help you, this guide provides an overview of the risks and highlights best practices already implemented by independent media organizations.
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Media outlets denounce tech giants' surveillance while engaging in it themselves, reflexively collecting data on their readers. Legal, editorial, environmental risks: the cost is rarely calculated. What if knowing your audience meant less surveillance, not more?
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Reaching new audiences is a priority for many newsrooms. But between the temptation to expand reach and the actual capacity to do so, there is often an underestimated gap in resources, preparation, and strategy. Three questions to ask yourself before you start.
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What is design really for in an independent media outlet? Far more than just looking good: it clarifies an editorial line, drives subscriptions, makes an article a pleasure to read, and sometimes, helps you scale. Many commented examples to understand editorial design.
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Creating a media outlet, yes, but not at any cost. Not at the expense of precarity, burnout, a project without foundations. Because before it's an editorial project, a media outlet is an entrepreneurial venture.
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Project management is the blind spot in newsrooms. Investment goes into formats, tools, and hiring, but rarely into how work flows, coordinates, and gets validated. Three resources to try to change that.